Most of us are familiar with the saying, “You never get a second chance to make a first impression.” And while it may sound cliché, this is actually an adage that can be applied to many things in life – including the website you create for your startup business. Regardless of the size of your […] KEEP READING
Author: Taylor West
The Absolute Beginner’s Guide to Google Analytics
If you’re a business owner that has yet to put the power of Google Analytics to work for you, now’s the time to start. It offers a massive amount of invaluable data, empowers you to make more informed business moves, and is completely free – what’s not to love? Well, for plenty of people, figuring […] KEEP READING
WordPress Site Speed Optimizations & Solutions
Updated Dec 16th, 2024 Running a WordPress website for your business is a great way to establish an online presence. However, slow-loading pages can frustrate visitors, hurt your search engine rankings, and negatively impact your bottom line – which makes it crucial that you understand how to optimize a WordPress site for speed. How to […] KEEP READING
An Introduction to Marketing as a Service aka MaaS
Updated Date: May 23, 2022 Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. […] KEEP READING
Content is King and a Good Story is Everything
Content might be the most overlooked element of a marketing campaign, but it’s hard to imagine where marketing would be today without it. Well, here’s the simple answer – marketing, especially digital marketing, would not exist without content! People often get fixated on their site’s search engine ranking or what keywords are most relevant to […] KEEP READING
Digital Marketing KPIs Your Franchise Should Care About the Most
Any good marketer understands the value of analyzing data to maximize the ROI of a digital marketing campaign. Creating key performance indicators allows you to measure the success of your current campaign and helps you determine ways it can be improved. Good KPIs should be specific, measurable, achievable, relevant and time-bound so they can effectively […] KEEP READING
What is Service-Based Business Marketing?
Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the […] KEEP READING
Google reviews and how to remove them
Google reviews are a valuable asset for an SMB (SMB is an abbreviation for small and medium-sized businesses) in an ever-evolving online world. Reviews are a window into real-world customers’ views and opinions of services and products. They are an integral part of online shopping but also essential for local businesses. More and more users […] KEEP READING
How To Build White Hat Backlinks for Small Businesses
Link building is a touchy subject. Just the word “building” sounds manipulative and has a negative ring to it, in some people’s minds. “Earning” links sounds much better, don’t you think? That being said, link building absolutely needs to be a part of your overall SEO strategy because links are arguably still the most important […] KEEP READING
The Best WordPress SEO Plugins for Great Performance
WordPress Plugins You Should Be Using On Your Website If your business’ website is built with WordPress, there are a certain amount of plugins that are necessary to ensure the best operation possible. WordPress plugins number into the thousands, so it can be a bit intimidating to start picking and choosing which ones you need the most. From […] KEEP READING