Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the […] KEEP READING
Author: Taylor West
Google reviews and how to remove them
Google reviews are a valuable asset for an SMB (SMB is an abbreviation for small and medium-sized businesses) in an ever-evolving online world. Reviews are a window into real-world customers’ views and opinions of services and products. They are an integral part of online shopping but also essential for local businesses. More and more users […] KEEP READING
How To Build White Hat Backlinks for Small Businesses
Link building is a touchy subject. Just the word “building” sounds manipulative and has a negative ring to it, in some people’s minds. “Earning” links sounds much better, don’t you think? That being said, link building absolutely needs to be a part of your overall SEO strategy because links are arguably still the most important […] KEEP READING
The Best WordPress SEO Plugins for Great Performance
WordPress Plugins You Should Be Using On Your Website If your business’ website is built with WordPress, there are a certain amount of plugins that are necessary to ensure the best operation possible. WordPress plugins number into the thousands, so it can be a bit intimidating to start picking and choosing which ones you need the most. From […] KEEP READING
What to Expect from Moz’s New Domain Authority Calculation
As the owner of a business in the new technological era, your online presence is absolutely imperative to your success. Your visibility online can make or break your company at the end of the day, which is why keeping tabs on your website traffic and the value of your site is absolutely imperative. Moz Domain […] KEEP READING
How To Do An SEO Audit For A Small Business Website
When it comes to organic traffic, SEO is the best investment a business can make. Good SEO practices ensure that not only are you at the forefront of consumers’ minds but also at the top of Google’s search engine results when they need your services. However, as with any other business goal or improvement, before […] KEEP READING
How to List Your Business on Google
While developing an effective digital marketing plan may seem like a complex science, one of the easiest and most effective first steps you can take is to list your business on Google. Internet users utilize Google on a daily basis to search for and choose businesses that can meet their ever-changing needs for products and […] KEEP READING
This Month in Digital Marketing
The world of digital marketing is an ever-changing landscape, with new technology and innovation constantly reshaping the possibilities for connecting with customers. Here are this month’s latest breakthroughs, from social media to SEO and everything in between: 4 Ways Digital Marketing is Changing Without further ado, here are some notable change that have taken effect […] KEEP READING
What You Should Be Looking For From Your Agency
Hiring a digital marketing agency isn’t easy for small business owners who are used to being in charge. You want to make sure that the agency you’re hiring is the right fit for your business and will have a good ROI. A strategic marketing agency can take your business to the next level. You need […] KEEP READING
Digital Marketing Report
National digital marketing is an ever-changing world, constantly shifting and changing the way small business owners approach their marketing strategy. Staying in the loop with the top digital advertising news will allow you to adapt your business’ digital marketing plan effectively, ensuring maximum marketing success. Here’s a quick rundown of the latest marketing industry news, […] KEEP READING