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Paid Media Strategies for the Holidays that Really Work

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Paid Media, Social Media

The holidays are here and it’s best not to leave your marketing strategy unaddressed during this time. Sure, there are plenty of free marketing tools available to help you expand your reach this holiday season, but you should make sure you are getting the greatest reach with the help of some paid media strategies as well.

Here are a few of the best paid ad methods to put your brand in front of the most customers this time of year.

paid media tips holiday online marketingGoogle AdWords

Just about everybody is ramping up their holiday PPC at this point, and you should be, too. Pay-per-click holiday campaigns are highly effective as you can closely target your ads to specific demographics, search terms, geo-locations and more.

You can also bid on only those ad locations that are at the top of the page so you can push your competitors down to the bottom. Make sure that you are revisiting the content of your ads frequently to determine whether or not you need to make small adjustments to the phrasing and keywords.

Google Shopping

Google’s new Shopping feature actually places your product information right in front of the customer’s eyes as soon as they hit search. This includes an image of the product, a price, and any information about special promotions on the product.

By getting a visual of the product without having to click through a list of sites, you make it easier for your customers to go straight to checkout.

Social Media Promotions

Finally, paid promotions on social media sites are one of the most important ways to reach your customers this holiday season. Video demonstrations of your products and seasonally-themed photos featuring your products have the chance to score tons of shares on these sites.

While people may not be turning to social media to shop directly, they are always on the lookout for the hottest new gadgets and gizmos to give as gifts. If your product floats past their eyes a time or two, they are more likely to investigate further and think of someone who could use one.

The most important thing to understand is that you need to be especially proactive about your holiday marketing strategies. The best results are achieved with a coordinated mix of free and paid ad strategies across a variety of search engines and social platforms.

To start planning your holiday marketing campaigns now, contact V Digital Services and ask about the best methods for expanding your brand as the year draws to a close!