The Absolute Beginner’s Guide to Google Analytics

If you’re a business owner that has yet to put the power of Google Analytics to work for you, now’s the time to start. It offers a massive amount of invaluable data, empowers you to make more informed business moves, and is completely free – what’s not to love? Well, for plenty of people, figuring […] KEEP READING

Conversion Rate Optimization Tips for Noobs

Conversion optimization has been around for a long time. And I mean a long time. One of the earliest examples of this process dates back to Leonardo Da Vinci circa 1430, in his attempt to improve food production through automation. Da Vinci actually failed his original goal, but succeeded in incredibly improving the operation of […] KEEP READING