From small-scale projects to your organization as a whole, a SWOT analysis can be a highly effective and valuable tool for virtually any application. Offering a detailed picture of both potential and performance, it can be a smart method of evaluation for many different purposes. If you’ve spent some time working in a corporate office […] KEEP READING
Author: Taylor West
25 Ways to Increase Traffic to Your Website
Take a look at the goals of any business owner or marketer, and you’re just about guaranteed to see “get more customers” at the top of the list. In fact, if you’re a business owner or marketer yourself, you probably already know that an increase in customers is key to achieving most (if not all) […] KEEP READING
Best Lawyer Websites
In any industry, a high-quality website is vital for success – but that is particularly true for those belonging to the legal field. And although legal website designs require certain specialized considerations, like all online content, they should engage the user, deliver key information, and highlight the distinctive branding. Clarity and a sense of professionalism […] KEEP READING
Building an Effective B2B Digital Marketing Strategy
Updated Dec 16th, 2024 Developing a strong B2B digital marketing strategy is essential for businesses aiming to stay competitive in today’s fast-paced market. The unique dynamics of B2B transactions, like longer sales cycles, multiple decision-makers, and a focus on value-driven solutions, demand a tailored approach that maximizes reach and impact. Benefits of B2B Digital Marketing […] KEEP READING
Best Startup Websites
Most of us are familiar with the saying, “You never get a second chance to make a first impression.” And while it may sound cliché, this is actually an adage that can be applied to many things in life – including the website you create for your startup business. Regardless of the size of your […] KEEP READING
The Absolute Beginner’s Guide to Google Analytics
If you’re a business owner that has yet to put the power of Google Analytics to work for you, now’s the time to start. It offers a massive amount of invaluable data, empowers you to make more informed business moves, and is completely free – what’s not to love? Well, for plenty of people, figuring […] KEEP READING
WordPress Site Speed Optimizations & Solutions
Updated Dec 16th, 2024 Running a WordPress website for your business is a great way to establish an online presence. However, slow-loading pages can frustrate visitors, hurt your search engine rankings, and negatively impact your bottom line – which makes it crucial that you understand how to optimize a WordPress site for speed. How to […] KEEP READING
An Introduction to Marketing as a Service aka MaaS
Updated Date: May 23, 2022 Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. […] KEEP READING
Content is King and a Good Story is Everything
Content might be the most overlooked element of a marketing campaign, but it’s hard to imagine where marketing would be today without it. Well, here’s the simple answer – marketing, especially digital marketing, would not exist without content! People often get fixated on their site’s search engine ranking or what keywords are most relevant to […] KEEP READING
Digital Marketing KPIs Your Franchise Should Care About the Most
Any good marketer understands the value of analyzing data to maximize the ROI of a digital marketing campaign. Creating key performance indicators allows you to measure the success of your current campaign and helps you determine ways it can be improved. Good KPIs should be specific, measurable, achievable, relevant and time-bound so they can effectively […] KEEP READING