When it comes to organic traffic, SEO is the best investment a business can make. Good SEO practices ensure that not only are you at the forefront of consumers’ minds but also at the top of Google’s search engine results when they need your services. However, as with any other business goal or improvement, before […] KEEP READING
Author: Taylor West
How to Improve the Geo-Relevance of Your PPC Campaigns
Updated Date: May 17, 2022 Pay-per-click advertising, otherwise known as PPC, is a cornerstone of most businesses’ digital marketing strategies. Just a few clicks are all it takes to open your virtual door to customers around the world, utilizing the power of the internet to its fullest potential. Many PPC management platforms default to a […] KEEP READING
Types of Paid Media & Paid Adversiting
Updated: April 29th, 2024 Paid media is the basis of nearly any company’s marketing plan, with paid campaigns and ad types taking on a different shape depending largely on the individual business. It is a multi-pronged marketing strategy that offers a wide range of options for reaching potential and existing customers, as well as achieving […] KEEP READING
V DIGITAL SERVICES CONFERENCE: LOCAL SEO PRESENTATION RECAP
For the Digital Conference, the Local SEO department reviewed several key aspects related to product knowledge, benefits, and industry trends that all focused on driving client success and growth. The following is an overview of the local SEO presentation: How Has Local SEO Evolved? In the last year, Google has made many changes to its […] KEEP READING
From Tanking to Ranking: What the Penguin 4.0 Update Can Teach Us about the Future of Search
Goo·Gul Al·Go·Rithm Up·Date Verb Definition: When Google changes the way it displays search results. See also: SEO freak-out. While some strategists feel paralyzed by the seemingly constant flood of changes that Google produces on a regular basis, they forget the simple fact that algorithm changes are for the user, not the marketer. In days past, […] KEEP READING
Do Sitemaps Still Matter for SEO?
Due to the fierce competition between websites today, search engine optimization is no longer enough to earn great visibility online. Website managers must be more creative than ever in their approach to gaining rankings on the World Wide Web, which means utilizing often forgotten resources and tools. One such tool is the sitemap. What Is […] KEEP READING
Five Stars: How Local Reviews Can Shape Your Digital Marketing Campaign
The internet is a magical and mysterious place. Information at your fingertips, tools and applications to make life easier, and the answer to any question you can possibly dream up. What could possibly go wrong? For business owners, the convenience of the web can sometimes be brutal as your reputation hinges on what customers have […] KEEP READING
Best Practices for Managing GBP Practitioner Listings
The many features and optimizations available for Google Business Profile may seem overwhelming; however, taking advantage of features and empowering yourself to utilize the Google Business Profile platform can be greatly beneficial to your business, boosting your Local SEO rankings. But what if multiple individuals operate practices out of your business? This is a common […] KEEP READING
Paid Media: Asking The Right Questions
Paid Media is a great tool for most types of legal businesses, but your business must have the right strategy to meet your goals. The first step in crafting the appropriate paid strategy is understanding your business and your goals. By going through the following questions, you will discover the information needed for a successful […] KEEP READING
What is Google’s New Paraphrasing Algo All About?
Have you heard the buzz about Google’s latest algorithm that allegedly uses paraphrasing to select extractive summaries from relevant content? Evidently, the system will identify related content from trusted sources, such as Wikipedia, find the most important sentences, and create an original article from the content it finds in the form of “abstractive summaries.” According […] KEEP READING