Frequently Asked Questions What’s the Difference Between Brand Positioning and Brand Identity? Brand positioning is the distinctive market category and value claim a brand occupies in customers’ minds. Brand identity is the visual and verbal expression (logo, voice, design system) used to communicate that positioning. How Often Should a Business Reassess Its Market Positioning? Major […] KEEP READING
Author: Taylor West
Website Hacked? Learn What To Do Next
Updated Oct 29th, 2024 Identifying a Website Hack As you may already know the internet is full of criminals and scammers. Websites today are under constant attack by malicious bots. Not all bots are bad but some are looking for openings and weaknesses in a website’s security. Most of these bots are malware that has […] KEEP READING
What is a Landing Page? Do I Need One?
How to Create a Landing Page Whether you’re a seasoned business owner or a fledgling entrepreneur, the term “landing page” can be somewhat of a mystery. While the term is frequently used in discussions of online marketing and often described as a “must-have” feature of marketing campaigns, it’s not uncommon for people to have plenty […] KEEP READING
SEO for Your Linkedin Profile – The Complete Guide
You might think that search engine optimization is something reserved for your business website and digital marketing content, but SEO actually has powers that reach far beyond that. As it turns out, learning how to optimize your LinkedIn profile is something that you’ll want to tackle sooner than later. For years, LinkedIn has had a […] KEEP READING
How to Test Site Speed and Improve Web Page Load Time
Frequently Asked Questions What is a good site speed score in 2026 according to Core Web Vitals? Google looks at LCP (≤2.5s), INP (≤200ms), and CLS (≤0.1) as the three Core Web Vitals thresholds for a ‘good’ rating. INP replaced FID in March 2024 and measures interaction responsiveness. PageSpeed Insights also returns a 0-100 score, […] KEEP READING
35 Effective and Unique Real Estate Marketing Ideas
According to the Association of Real Estate License Law Officials (ARELLO), there are currently about two million active real estate licensees in the United States. And while that’s certainly a sign that the industry is thriving, it’s also an indication of the intense competition you’re facing as an agent. Today’s potential buyers and sellers have […] KEEP READING
How to Do a SWOT Analysis for Your Small Business (with Examples)
From small-scale projects to your organization as a whole, a SWOT analysis can be a highly effective and valuable tool for virtually any application. Offering a detailed picture of both potential and performance, it can be a smart method of evaluation for many different purposes. If you’ve spent some time working in a corporate office […] KEEP READING
25 Ways to Increase Traffic to Your Website
Take a look at the goals of any business owner or marketer, and you’re just about guaranteed to see “get more customers” at the top of the list. In fact, if you’re a business owner or marketer yourself, you probably already know that an increase in customers is key to achieving most (if not all) […] KEEP READING
Best Lawyer Websites
In any industry, a high-quality website is vital for success – but that is particularly true for those belonging to the legal field. And although legal website designs require certain specialized considerations, like all online content, they should engage the user, deliver key information, and highlight the distinctive branding. Clarity and a sense of professionalism […] KEEP READING
Building an Effective B2B Digital Marketing Strategy
Updated Dec 16th, 2024 Developing a strong B2B digital marketing strategy is essential for businesses aiming to stay competitive in today’s fast-paced market. The unique dynamics of B2B transactions, like longer sales cycles, multiple decision-makers, and a focus on value-driven solutions, demand a tailored approach that maximizes reach and impact. Benefits of B2B Digital Marketing […] KEEP READING