Category: Digital Marketing

What is User Experience and Why is it Important for Users and Websites
User experience (UX) is easily one of the most important determining factors in the success of a website, and by extension, the business that runs it. And yet, conversations surrounding user experience are often limited by vague ideas of what UX actually looks like. What’s more, many people aren’t quite sure exactly what user experience [...] KEEP READING
Social Customer Service Matters More Than You Think
Today’s consumers are no longer satisfied with calling an automated 1-800-number to access a brand’s customer service department. Instead, they have become accustomed to having the option to utilize a broad range of tools, such as messaging apps and social media platforms, to address their questions and concerns. They don’t appreciate an option for customer [...] KEEP READING
Understanding Sales KPIs
In sales, data can empower teams to make informed decisions and take action to achieve (or even surpass) crucial goals. One of the most important forms of sales data comes from KPIs or Key Performance Indicators. We’re taking a closer look at KPIs in sales, doing a deep dive into the topic, and addressing essential [...] KEEP READING
Online Reputation Management
Maintaining a good reputation has always been a foundational component of building a successful business. But nowadays, your brand’s reputation goes much further than the conversations taking place in your local community – in our digital era your online reputation can make or break your business. What is an Online Reputation? Your online reputation is [...] KEEP READING
What Are YouTube TrueView Ads
What Are YouTube TrueView Ads, and Why Should You Use Them? YouTube is the world’s largest video-streaming service. With over 3 billion monthly viewers, it’s an excellent platform for reaching customers. However, gaining traction on YouTube can take some work. This post explains what TrueView ads are and why marketers might consider using them. TrueView [...] KEEP READING
Google My Business, now known as Google Business Profile, simplifies review management for the ambitious multiple business owner
Google Reviews Most business owners today don’t share the same opinion about their reviews. Some simply take reviews with a grain of salt, some don’t worry or care about reviews at all, and some treat reviews as life or death for their business. The truth is, reviews are the one true insight into how your [...] KEEP READING
What is Call Tracking?
Call tracking will be your new best friend when it comes to genuinely measuring the success of your marketing efforts. It is not what some people think of as an app you put on your child’s phone to track their calls, but it is instead a different type of technology that we use to help [...] KEEP READING
Google reviews and how to remove them
Google reviews are a valuable asset for an SMB (SMB is an abbreviation for small and medium-sized businesses) in an ever-evolving online world. Reviews are a window into real-world customers’ views and opinions of services and products. They are an integral part of online shopping but also essential for local businesses. More and more users [...] KEEP READING
Why Keeping Google My Business Services During COVID-19 is Important for the Future of Your Business.
Google Business Profile Services – Important for the Future of Your Business. Due to the COVID-19 crisis businesses are closed down temporarily, offering limited services such as takeout, curbside pickup, and delivery, or are pivoting quickly to offer solutions/services they may have never offered before. Some businesses are listed as essential and have no choice [...] KEEP READING
Manage your Google Business Profile for Multi-location Listings
Google has made a series of distinctions regarding what is termed as “Chain Listings” or “multi-location” Listings otherwise known as Franchises. Think big franchises like Starbucks, Taco Bells, or just about any other brand with 10 or more locations. Chain Listings are listings that have been verified together as part of one brand account and [...] KEEP READING