Category: Design

Color Psychology in Marketing: What Are Your Hues Doing For You?
You can probably rattle off a list of colors you like and dislike, but did you know that your gut response to various shades might be deeper than you think?  Researchers and skilled marketers have explored the link between colors and emotions, delving into the science of color psychology. And while there’s plenty to be [...] KEEP READING
What is User Experience (UX) and Why is it Important?
User experience (UX) is easily one of the most important determining factors in the success of a website, and by extension, the business that runs it. And yet, conversations surrounding user experience are often limited by vague ideas of what UX actually looks like. What’s more, many people aren’t quite sure exactly what user experience [...] KEEP READING
120 Graphic Design Terms
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SEO for Your Linkedin Profile – The Complete Guide
You might think that search engine optimization is something reserved for your business website and digital marketing content, but SEO actually has powers that reach far beyond that. As it turns out, learning how to optimize your LinkedIn profile is something that you’ll want to tackle sooner than later. For years, LinkedIn has had a [...] KEEP READING
Your Social Media 2021 Marketing Calendar
It’s time to reflect on 2020 and plan for your 2021 social marketing campaigns. In light of the recent pandemic, digital customer engagement has never been a more vital marketing need. We can clearly say that today’s consumer is digital-first and that social channels have never been more critical. You need to ensure you focus [...] KEEP READING
How to Make the Most Out of Your Social Media Marketing Budget
With more than three billion active social media users across platforms such as Facebook, Snapchat, Instagram, Twitter and YouTube in 2019 – companies of all sizes have seized the opportunity to increase brand awareness by using social media to engage with existing and potential customers.    Social media provides businesses with the opportunity to target, [...] KEEP READING
Digital Marketing KPIs Your Franchise Should Care About the Most
Any good marketer understands the value of analyzing data to maximize the ROI of a digital marketing campaign. Creating key performance indicators allows you to measure the success of your current campaign and helps you determine ways it can be improved. Good KPIs should be specific, measurable, achievable, relevant and time-bound so they can effectively [...] KEEP READING
Images are as Important as Words on Your Website
When it comes to creating an effective website for your business, content is king. So, you’ve filled your site with an abundance of well-written articles, product descriptions, blog posts, and more information about your business, but something still seems off, and your site looks plain when compared to your competitors. What you need is imagery [...] KEEP READING
What is Google’s New Paraphrasing Algo All About?
Have you heard the buzz about Google’s latest algorithm that allegedly uses paraphrasing to select extractive summaries from relevant content? Evidently, the system will identify related content from trusted sources, such as Wikipedia, find the most important sentences, and create an original article from the content it finds in the form of “abstractive summaries.” According [...] KEEP READING
One Action You Can Do Before A Web Build to Speed Up the Process
One of the most important questions you will want to decide and plan out BEFORE you start a web build project is: What is the main message you would like to portray when a user sees your website? Messaging starts with the “look” of your site. From colors in your log and on the site [...] KEEP READING