One of the most important questions you will want to decide and plan out BEFORE you start a web build project is: What is the main message you would like to portray when a user sees your website? Messaging starts with the “look” of your site. From colors in your log and on the site […] KEEP READING
Author: Taylor West
Is It Time for Reputation Monitoring? Key Factors to Consider
Your reputation is everything. That fact is nothing new. What is relatively new, however, is that the details of your reputation are conveniently posted online for future potential customers to consume at their leisure. Do you know what your customers see when they search for you online? That’s why Reputation Monitoring matters. Myriad tools and […] KEEP READING
6 Keys to Building a Successful Business Website
The website building process can be overwhelming for a business owner who often already has very little “extra” time in their day. Following are some essential tips to keep in mind during the website build. We hope they will serve to make the experience a great one. Disclaimer: Several similes and metaphors are used throughout […] KEEP READING
Superb Owl: How To Talk Online About The Big Game
The Super Bowl is almost here and, as always, marketers are rushing about, trying to figure out how they’re going to get a piece of the action without plunking down $5-million for a 30-second TV spot. It’s no mystery that using Super Bowl imagery and language is off limits. Occasionally, however, we’re presented with some […] KEEP READING
Best Digital Marketing Practices for Home Service Businesses
When it comes to the home service industry, the competition is hot and the need for high-quality marketing is pronounced. More and more home service providers have caught on to the need for a strong online presence for their business, but few are taking advantage of all the tools at their disposal. To get the […] KEEP READING
Why Your Paid Ads Aren’t Performing
When it comes to creating great ads, throwing more money at them is not always the best way to get results. There are several reasons why your paid ads may not be performing the way you hoped, and a few simple solutions can help you earn better returns. If you know what to do, it […] KEEP READING
Limited Time Only! Five Conversion Rate Ideas to Get People to Act Fast
Turning sales leads into actual conversions has always been the greatest challenge of online marketing and companies seeking to improve conversion rates need solutions that offer quick results. Here are five of our top tips for how to increase your conversion rate and create more leads. Targeted Content With the help of your email management […] KEEP READING
Google’s New Website Builder Aims to Bring More Small Businesses Online
In a bid to earn more small business users, Google has recently launched a new website-building tool. This new tool works hand-in-hand with the company’s existing Google Business Profile platform and it is designed to help small businesses gain a web presence with minimal resources and investment. How It Works Most companies already know that claiming […] KEEP READING
How Programmatic TV Ads Can Help Your Business
While advertising on television is not a new concept by any means, the idea of programmatic TV is making television ad spots more effective. By assessing the value of each segment of TV for demographics, it is possible to place your ads in front of your target audience without any wasted air time. How It […] KEEP READING
How To Get Traffic To Your Website Without Paid Media
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