Turning sales leads into actual conversions has always been the greatest challenge of online marketing and companies seeking to improve conversion rates need solutions that offer quick results. Here are five of our top tips for how to increase your conversion rate and create more leads. Targeted Content With the help of your email management […] KEEP READING
Author: Taylor West
Google’s New Website Builder Aims to Bring More Small Businesses Online
In a bid to earn more small business users, Google has recently launched a new website-building tool. This new tool works hand-in-hand with the company’s existing Google Business Profile platform and it is designed to help small businesses gain a web presence with minimal resources and investment. How It Works Most companies already know that claiming […] KEEP READING
How Programmatic TV Ads Can Help Your Business
While advertising on television is not a new concept by any means, the idea of programmatic TV is making television ad spots more effective. By assessing the value of each segment of TV for demographics, it is possible to place your ads in front of your target audience without any wasted air time. How It […] KEEP READING
How To Get Traffic To Your Website Without Paid Media
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Is Digital Marketing Right for My Business?
Business owners are always looking for an edge, something that will help them stand out from their competitors. In the digital age, your business needs digital marketing no matter what kind of business it is! Here’s why: The whole world is on the internet… well, maybe not the entire world yet, but Facebook CEO Mark […] KEEP READING
Understanding AdWords Attribution Models and How They Can Improve Your Conversions
Updated Date: February 2, 2024 No individual player can win a team sport game by themselves, victory is always the result of a team effort. Yet how many games have sports fans watched and then gave credit for a win to one superstar player? We often forget to recognize that the superstars have a whole […] KEEP READING
How to Get a Featured Snippet in Google
The featured snippet portion of Google’s search engine is a coveted place that companies fight for tooth and nail. Similar to SEO rankings, Google uses a complex and mysterious algorithm to decide which site is featured, and it doesn’t always go to the No. 1-ranked SEO site. Here’s what you need to know to have […] KEEP READING
Is Affiliate Marketing Worth It?
In affiliate marketing you can put your ads in front of more viewers by placing them on the websites of trusted partners. You choose which sites become affiliates of your brand to ensure that your ads are placed on quality sites with relevant content. Whenever you receive traffic from that affiliate link, it will automatically […] KEEP READING
How to Market Your Business with Facebook Video Ads
Updated Date: May 22, 2022 Facebook videos are one of the fastest-growing advertising methods on the web. Videos provide customers with a quick view of what your company has to offer, and they grab a ton of attention on news feeds that are typically full of family pictures and text-based posts. Here’s what you need […] KEEP READING
Stay Ahead of the Google Fred Update
Updated Date: May 16, 2022 Keeping up with Google search algorithm updates has always been a challenge for marketers. Google does little to clue in marketers on the changes they are making, leaving many website owners scrambling to make adjustments to their strategy after their rankings have been damaged. The latest Fred update is the […] KEEP READING