Facebook Boosted Posts – Benefits and Best Practices

Posted by V Digital Services
On March 16, 2021

What is a Boosted Post? Boosted Posts are a type of advertising where Facebook allows businesses to choose a post and have it populate in the Facebook News Feed to anyone they want, based on their interests, demographics, etc. If you want to develop brand awareness or audience engagement, then a Boosted Post is a […]

How Apple’s New iOS14 Policy Changes May Affect Your Marketing Efforts

Posted by Marissa Roper
On February 9, 2021

Apple Change Policy Details In June, Apple announced product and policy changes that will impact data sharing across iOS and Apple device users. The proposed changes will significantly impact the way marketers and advertisers can run ads, measure performance, and engage their customers. Although these changes will have the most impact on mobile app advertisers, […]

Google Countdown Timer Ads

Posted by V Digital Services
On February 2, 2021

One of the secrets of successful search ads is customization, which provides you with an invaluable opportunity to design more tailored ads. And, of course, tailored ads make it easier to target your ideal customers – and that can be key in connecting with users that convert into customers. For users of Google Ads, also […]

How Much Does It Cost to Advertise on Facebook?

Posted by Cristian Valdez
On November 9, 2020
advertising, Facebook, paid media, ppc

SEO – and digital marketing in general – is both an art and a science. Luckily, the V Digital Services team is full of talented people that are ready to tackle your digital marketing strategy and make it stronger and more effective than ever. Whether it’s H1 tag optimization that has you puzzled, or you’re ready for a total strategy redo, V Digital Services has you covered.

Improve Ad Performance with AdWords Expanded Text Ads

Posted by James Reade
On June 13, 2020
Ad Copy, Ad Customizers, Ad Extensions, Adwords, Answers, Auction, Audience, Clicks, Creative, CTR, Google Analytics, Headlines, Impressions, Keyword, Messaging, Optimize, Overlap, Test, Text Ads

Say goodbye to generic text ads! With the new expanded text ads, you now have more flexibility with your character limit to write more attractive ad copy. The expanded text ads allow for: Two headlines of 30 characters for each One description of 80 characters Two URL paths of 15 characters for each Together, this […]

How to Build a More Targeted Audience with Paid Media in 2020

Posted by James Reade
On January 10, 2020
paid media, social media ads, social media paid campaign

Social media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers access to larger numbers […]

How to Improve the Geo-Relevance of Your PPC Campaigns

Posted by James Reade
On November 29, 2018
paid media, social media ads, social media paid campaign

Pay-per-click advertising, otherwise known as PPC, is a cornerstone of most businesses’ digital marketing strategies. Just a few clicks are all it takes to open your virtual door to customers around the world, utilizing the power of the internet to its fullest potential. Many PPC management platforms default to a location setting that encompasses the […]

Understanding Paid Campaigns & Ad Types

Posted by Riley Andersen
On November 28, 2018
paid media, social media ads, social media paid campaign

Paid media is the basis of nearly any company’s marketing plan, with paid campaigns and ad types taking on a different shape depending largely on the individual business. It is a multi-pronged marketing strategy that offers a wide range of options for reaching potential and existing customers, as well as achieving successful conversion. Paid campaigns […]

How to Target the Ideal Audience for your Facebook Ad Campaign

Posted by Trevor Weitzel
On September 19, 2018
Brand, Demographics, Facebook Campaign, Social Media Campaign, Social Media Marketing, Statistics, Target Audience

There’s simply no getting away from the fact that Facebook is a huge part of the life of any business these days. From small companies with less than 10 employees, to big corporations with thousands of workers and multi-millions of dollars in annual revenue, social media is incredibly important. As a small business owner, you […]

Why Am I Not Seeing My Ad?

Posted by James Reade
On August 20, 2018
Brand, Demographics, Facebook Campaign, Social Media Campaign, Social Media Marketing, Statistics, Target Audience

Are you spending money on Paid Media Ads and not seeing them when you do live searches? This is an all too common occurrence and there are many reasons why this could be happening to you. V Digital Services prides itself on being transparent, so here are some tips and tricks for you to consider […]

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