How to Build a More Targeted Audience with Paid Media in 2020

Posted by James Reade
On January 10, 2020
paid media, social media ads, social media paid campaign

Facebook Twitter LinkedIn Print EmailSocial media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers […]

How to Improve the Geo-Relevance of Your PPC Campaigns

Posted by James Reade
On November 29, 2018
paid media, social media ads, social media paid campaign

Facebook Twitter LinkedIn Print EmailPay-per-click advertising, otherwise known as PPC, is a cornerstone of most businesses’ digital marketing strategies. Just a few clicks are all it takes to open your virtual door to customers around the world, utilizing the power of the internet to its fullest potential. Many PPC management platforms default to a location […]

Understanding Paid Campaigns & Ad Types

Posted by Riley Andersen
On November 28, 2018
paid media, social media ads, social media paid campaign

Facebook Twitter LinkedIn Print EmailPaid media is the basis of nearly any company’s marketing plan, with paid campaigns and ad types taking on a different shape depending largely on the individual business. It is a multi-pronged marketing strategy that offers a wide range of options for reaching potential and existing customers, as well as achieving […]

Paid Media: Asking The Right Questions

Posted by James Reade
On July 10, 2018
paid media, social media ads, social media paid campaign

Facebook Twitter LinkedIn Print EmailPaid Media is a great tool for most types of legal businesses, but your business must have the right strategy to meet your goals. The first step in crafting the appropriate paid strategy is understanding your business and your goals. By going through the following questions, you will discover the information […]

Time to Think About Native Ads

Posted by NoniShaney Cavaliere
On May 28, 2018
paid media, social media ads, social media paid campaign

Facebook Twitter LinkedIn Print EmailAs the world of digital marketing grows larger and more powerful every day, odds are that you’ve heard about the concept of native ads. Whether your business is brand new or well-established, changing the way you think about marketing can have a measurable effect on your footprint in the market – […]

Superb Owl: How To Talk Online About The Big Game

Posted by Richie Martin
On January 18, 2018
paid media, social media ads, social media paid campaign

Facebook Twitter LinkedIn Print EmailThe Super Bowl is almost here and, as always, marketers are rushing about, trying to figure out how they’re going to get a piece of the action without plunking down $5-million for a 30-second TV spot. It’s no mystery that using Super Bowl imagery and language is off limits. Occasionally, however, […]

Conversion Rate Optimization Tips for Noobs

Posted by V Digital Services
On November 14, 2017
behavioral tracking, increasing roi, roi

Facebook Twitter LinkedIn Print EmailConversion optimization has been around for a long time. And I mean a long time. One of the earliest examples of this process dates back to Leonardo Da Vinci circa 1430, in his attempt to improve food production through automation. Da Vinci actually failed his original goal, but succeeded in incredibly […]

Why Your Paid Ads Aren’t Performing

Posted by James Reade
On August 23, 2017
Adwords, Buyer Persona, Facebook Ads, keywords

Facebook Twitter LinkedIn Print EmailWhen it comes to creating great ads, throwing more money at them is not always the best way to get results. There are several reasons why your paid ads may not be performing the way you hoped, and a few simple solutions can help you earn better returns. If you know […]

Why Every Franchise Needs PPC

Posted by Martin McDonald
On August 4, 2017
Adwords, Facebook Ads

Facebook Twitter LinkedIn Print EmailFranchisees are often faced with challenges when it comes to marketing in an area where they are in close contact with other franchise locations of the same type. The need to localize marketing campaigns deeper than the level of the city at large is just one reason that pay-per-click, or PPC, […]

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