Category: Paid Media

What Are YouTube TrueView Ads
What Are YouTube TrueView Ads, and Why Should You Use Them? YouTube is the world’s largest video-streaming service. With over 3 billion monthly viewers, it’s an excellent platform for reaching customers. However, gaining traction on YouTube can take some work. This post explains what TrueView ads are and why marketers might consider using them. TrueView [...] KEEP READING
Why Am I Not Seeing My Ad?
Are you spending money on Paid Media Ads and not seeing them when you do live searches? This is an all too common occurrence and there are many reasons why this could be happening to you. V Digital Services prides itself on being transparent, so here are some tips and tricks for you to consider [...] KEEP READING
Google Countdown Timer Ads
Updated Date: July 20, 2022 One of the secrets of successful search ads is customization, which provides you with an invaluable opportunity to design more tailored ads. And, of course, tailored ads make it easier to target your ideal customers – and that can be key in connecting with users that convert into customers. For [...] KEEP READING
Why Am I Not Seeing My Google AdWords Ad?
Google Ads Not Showing Up? Here are 11 Reasons Why You’ve just launched a new paid media ad campaign, so you do a live search to see the ad in action, but it doesn’t show up. What gives?  Are your Google Ads not getting impressions? Even worse, are your Google Ads not working at all? [...] KEEP READING
What is a Good Click-Through Rate?
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Google Premier Partner Agency
We are excited to announce that V Digital Services has been awarded Premier Partner Status by Google, highlighting our dedication to our clients and proven search strategies. What does this mean for the VDS team and our clients? Aside from serving as a testament to the profitable, goal-oriented results we consistently deliver to our clients. [...] KEEP READING
5 Strategies for High-Performing Holiday PPC Campaigns
It’s that time of the year again. We are right in the heart of the holiday shopping season and both online and brick-and-mortar retailers expect the highest traffic at this time of the year. This is great for retailers, but competition is also likely to be higher than normal. We will be discussing some of [...] KEEP READING
New Update To Healthcare Provider Policy for Google Ads
Summary: Starting June 2, 2021, Google updated their Healthcare and Medicines Policy requiring health insurance advertisers to obtain a G2 Health Insurance Provider certification before they can proceed to advertise on any Google Ads Platform in the United States. Government advertisers are exempt from certification.  Full Article: Beginning June 2, 2021, Google will require all [...] KEEP READING
SEO vs PPC – Adwords: Pros and Cons of Both
When you’re working with a limited digital marketing budget and need to maximize your return on investment, being prepared to make informed decisions is key. And even once you reach a level of success that allows you to invest far more in advertising, cost-effectiveness will likely always be a top priority. One of the most [...] KEEP READING
The Beginner’s Guide to Programmatic Advertising Marketing
In the wide world of digital advertising, programmatic ads are a hot topic of conversation. Thought leaders, marketing professionals, and everyday business owners alike are discussing the benefits of programmatic advertising – and why it might just be the catalyst for the reinvention of the industry.  But even as programmatic advertising evolves from a trend [...] KEEP READING