Customer Relationship Management (CRM) is a software tool that centrally stores all customer data, including contact information, purchase history, preferences, and interactions. The best CRM strategy employs automated emails, nurture campaigns, promotions, and resources to establish meaningful connections with buyers. Most CRM systems offer email marketing automation features that allow businesses to create and schedule […] KEEP READING
Author: Taylor West
4 Reasons 2024 Political Campaigns Must Go Digital
Digital advertising spending in political campaigns has absolutely exploded over recent election cycles. This trend is projected to continue with the pivotal 2024 US presidential race, with total digital ad spend expected to easily surpass $10 billion. For campaigns looking to connect with voters and get their messages heard, leveraging digital marketing will provide unmatched […] KEEP READING
The Art of Crafting a Compelling Digital Marketing Strategy: A Month-long Journey
Digital Marketing: where trends evolve overnight and algorithms change in the blink of an eye. The process of creating a compelling digital marketing strategy may seem like an extensive endeavor. Contrary to popular belief, this meticulous month-long journey is not about procrastination but rather a calculated investment of time, effort, precision, and constant evolution. Learn […] KEEP READING
Building Your Own Business Website? Don’t Make These 10 Mistakes
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Color Psychology in Marketing: What Are Your Hues Doing For You?
You can probably rattle off a list of colors you like and dislike, but did you know that your gut response to various shades might be deeper than you think? Researchers and skilled marketers have explored the link between colors and emotions, delving into the science of color psychology. And while there’s plenty to be […] KEEP READING
DuckDuckGo vs. Google
Internet privacy has become a particularly hot topic as of late, especially as a growing number of users are realizing just how much of their information is being collected for advertising purposes. For those of us that work behind the scenes of the digital world, the complexities of online privacy – and its numerous loopholes […] KEEP READING
Top 10 Google Ads Banner Ad Sizes You Need To Know for Your Website
Google Ads is a key element in many digital marketing strategies, offering a broad range of options for customized banner ads to suit many different purposes. You probably already know that Google Ads can be an excellent way to reach your target audience and check off some big marketing goals. But what about choosing the […] KEEP READING
Grow Your Business and Gain New Customers with Spanish Ad Campaigns
Before a future business owner considers breaking ground on the site of a new location or launching a new site, they dedicate countless resources and their time to researching and understanding key demographics about their target market. From average income, population densities, culture and race, median age, number of families, crime rates to average dogs […] KEEP READING
What is User Experience (UX) and Why is it Important?
User experience (UX) is easily one of the most important determining factors in the success of a website, and by extension, the business that runs it. And yet, conversations surrounding user experience are often limited by vague ideas of what UX actually looks like. What’s more, many people aren’t quite sure exactly what user experience […] KEEP READING
On-Page SEO Checklist for Local Businesses
Did you know that 93% of consumers use online searches to find local businesses in their area? And of these, more than a third were conducted daily – that’s a massive opportunity you can’t afford to miss out on. More than likely, you already know that getting your business “found” online (by the right people […] KEEP READING