Transform Your Marketing
Programmatic ad buying can completely transform the way you market your brand – you just need to be ready to seize the opportunity.
POWERED BY AI AND MACHINE LEARNING TECHNOLOGY
Programmatic advertising works exceptionally well for devising micro-targeting campaigns. Additionally, it is an exceptionally cost-effective method that gives you complete control over your spending and implementation.
V Digital Services is a programmatic advertising company with extensive expertise and proven success, working closely with our clients to successfully merge this and other digital strategies for sustainable success. Our knowledgeable team will take on the task of managing your programmatic marketing efforts, maximizing ad performance, and helping you achieve measurable results.
WHAT IS PROGRAMMATIC ADVERTISING?
Programmatic advertising is an automated approach to the purchase and sale of online ads. This strategy uses automation to aggregate, book, analyze, and optimize online display advertising and includes methods such as RTB (real-time bidding), private marketplaces (PMP), and programmatic direct.
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PROGRAMMATIC ADVERTISING: MODERN MARKETING AT ITS FINEST
For years, online advertising meant directly contacting publishers to purchase website ad space – not exactly the most efficient or effective approach. As an advertiser, that translated to paying for large numbers of impressions and simply hoping that the ads would end up in front of people that might be interested in what they had to offer. There simply weren’t options for honing in on a target audience and making the most of ad spend, but now, all that has changed.
Programmatic advertising represents a huge leap forward in digital marketing. Now, it’s possible to purchase ads on hundreds or even thousands of websites simultaneously with just a few clicks. And what’s more, we can make sure that those ads are aimed at users that fit a highly specific profile. Essentially, programmatic media allows you to target users, not just websites. The result is a far more impactful strategy that actually produces measurable results.
These days, the “old” way of purchasing ad space is virtually non-existent. And when you consider that partnering with a programmatic advertising company empowers you to reduce your advertising costs while improving results, it makes sense.
Make sure you’re working smarter, not harder: utilize programmatic ad buying to deliver high-quality impressions to qualified prospects starting now.
How Does Programmatic Advertising Work?
Machine learning and AI technologies tap into various algorithms to learn user behaviors, which then allows marketers to target and optimize their campaigns for a specific audience in real-time.
SUPPLY SIDE PLATFORM
The sell, or supply, side platform (SSP) is the software that is used by publishers selling ad impressions in real-time.
The demand-side platform (DSP) is the software that enables advertisers, brands, and marketing agencies to automatically buy ad inventory across various programmatic advertising platforms.
Ad exchanges are the meeting point between the SSP and DSP.
Keep in mind that buying digital advertising space hasn’t become 100% automated with programmatic ads. Rather, programmatic buying is designed to streamline certain parts of the process to give human marketers the ability to better optimize their ads.
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Benefits Of Programmatic Advertising
So, why should you be interested in programmatic media for marketing your business? Not only is it a strategy that your competitors are probably (read: definitely) using, but it also offers an impressive range of benefits, including:
A DATA-DRIVEN APPROACH TO DIGITAL MARKETING
When you invest in automated ad buying, you gain the advantage of a wealth of data to drive your decisions. Both the buyers and sellers in programmatic marketing benefit from this invaluable information, as it eliminates the guesswork from the ad buying process as a whole.
LESS WASTED AD SPEND
Programmatic technology relies on machine learning, which can work wonders for the efficiency of your next online advertising campaign. When the success of a given campaign is optimized by artificial intelligence, ineffective efforts are dramatically reduced.
What if you could guarantee that the perfect ad would appear in front of the exact online user it was intended for at just the right moment? That is exactly what is possible with programmatic advertising campaigns. You can refine your targeting according to an impressively wide range of tactics, allowing you to narrow ad placement down to a particular audience segment with ease.
Connecting with more users is always a good thing, especially when you’re using precision-level targeting to pinpoint your ideal audience. There are billions of people using the Internet every single day, and your prospective customers are among them. With programmatic advertising, you can gain complete access to ad inventory and extend your reach exponentially.
HIGHLY RELEVANT IMPRESSIONS
When you make use of programmatic advertising buying, you gain the invaluable opportunity to browse ad inventory that would not otherwise be an option. Rather than purchasing ad placements manually, programmatic media buying is the key to taking your strategy to the next level.
RETARGETING WITH PROGRAMMATIC ADVERTISING
What if you could reconnect with users that have already visited your website in the past? With retargeting (also called remarketing), you can.
Retargeting is a programmatic advertising strategy that delivers ads specifically to users that have previously visited your website. Here’s how it works: a pixel that exists on your website fires, indicating to the DSP (demand side platform) to start tracking the user. Then, based on how the user interacted with your website (the pages they clicked, time they spent on each page, etc.), specific ads are served to them after they leave.
With retargeting, you can make sure that your business stays on the minds of interested users. Retargeting ads continually deliver an effective call to action to draw these users back in, so you can close the sale and boost your ROI.
PROSPECTING WITH PROGRAMMATIC ADVERTISING
Prospecting is another strategy, relying on the same pixel data that is utilized for remarketing efforts. But with prospecting, you can acquire brand-new audiences using the behavioral data collected during the remarketing process.
What does this look like in action? Using prospecting, you can serve ads to new users similar to past and current website visitors. By tapping into the power of AI and data, we can locate “look-alike” prospects and expand your audience considerably.
Our Clients Experience Results with Programmatic Ads
CAPITALIZE ON PROGRAMMATIC MEDIA BUYING WITH SERVICES FROM V DIGITAL SERVICES
Even as programmatic ad tech is still being perfected, it has rapidly become one of the most in-demand mediums for digital marketing. It is easy to see why: it offers a less stressful ad buying process and gives brands better ROI and more successful ad campaigns. And it does all that with less of your time and money.
Professionally-Managed, Real-Time Programmatic Media Campaigns
Now, you know how programmatic advertising benefits businesses of all types and sizes – but exactly how do you implement it for your business? That’s where V Digital Services comes in. We’ll take charge of your programmatic campaigns using our extensive expertise, industry resources, and dedication to delivering results.
With us on your side, you can reach a significant number of online users, specifically those that are ready and willing to engage. Plus, you can hit your marks at the lowest possible cost, ensuring the ultimate in ROI.
And best of all, you won’t have to lift a finger. Whether you’re relatively well-versed in marketing strategy or its brand-new territory for your business, you can enjoy the convenience and peace of mind of knowing that you have a trusted team of professionals on the job. V Digital Services fully manages your programmatic campaigns, facilitating full attribution tracking from launch to conversion.
Unlike other programmatic advertising agencies, we don’t just set up an algorithm and then walk away. That might be the industry standard, but we’ve never been much for being “average,” – which is why we’re constantly going above and beyond to achieve our clients’ goals. Our outstanding algorithms are supported by ongoing human oversight, giving you the best of both worlds. This way, we can refine your programmatic campaign if and when necessary to ensure the best possible performance in the long term.
When you are preparing to get started with programmatic display advertising, you want to have a resourceful, knowledgeable team on your side.
V Digital Services facilitates customized solutions for brands interested in programmatic ads, providing the flexibility you need to create a strategy that fits your unique needs and goals. As a full-service digital marketing agency, we can also integrate programmatic marketing with a diverse range of other tactics to accelerate your results.
Get more information about our programmatic advertising services and what they could mean for your business when you connect with V Digital Services today.
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