Category: Social Media

Social media has grown into a massively powerful wave in the world of digital marketing, with brands riding it all the way to serious online success. And if you aren’t ready with a strategy of your own, you can easily be washed away by your competitors – so let’s get to it. We’ve created one [...] KEEP READING

Out of all the popular social media platforms, Twitter is perhaps one of the most hotly debated among business owners. Odds are, you’ve questioned whether the site is a waste of your valuable time and wondered if it’s worth it to set up your own business Twitter account. After all, can it really be possible [...] KEEP READING

A decade or two ago, there might have been some doubt surrounding the longevity of social media. But now, we can clearly see that sites such as Instagram, Facebook, and TikTok have a tight hold on our society – and our marketing approach.  Nearly half of all consumers rely on social media influencers for recommendations [...] KEEP READING

By now, most of us are aware that fake Facebook profiles aren’t exactly rare. Even though a fake Facebook account might not seem like a big deal, recent headlines and current events have shown us otherwise. Aside from the onslaught of misinformation fueled by fake accounts on Facebook, there are many more ways in which [...] KEEP READING

Have you ever come across an interesting YouTube video, only to realize the content is in a language you aren’t familiar with? In the past, you might have just clicked on the next video – but now, it’s become significantly easier and you can easily learn how to translate YouTube videos into a wide range [...] KEEP READING

Every business owner understands that customer reviews are important – but do you really know just how valuable they can be? You might be surprised to learn just how impactful customer reviews can be, especially in our digitally-driven age. Online reviews are a powerful tool that you can leverage to achieve an array of goals [...] KEEP READING

For many millennials, social media is a “one-stop-shop” of sorts for news, entertainment, social interaction, education, and just about anything and everything else. With social media firmly established as a staple of millennial life, it’s quickly become a dedicated channel for sales and marketing for all types of brands and businesses. If one of your [...] KEEP READING

For anybody that feels like each new week seems to bring a new Instagram update, 2021 has been a busy year. True to the fast-paced nature of social media, Instagram has undergone more than a few changes in the last several months. And whether you use Instagram for business or personal use (or, more than [...] KEEP READING

When you break down the digital marketing “game,” search engine optimization (SEO) and social media are two unique players – but there’s no doubt that they’re absolutely on the same team. SEO social media optimization is a concept that explores how your social media pages can contribute to a stronger (and steady) flow of traffic [...] KEEP READING

Right now, over 200 million businesses are using Facebook and its sister apps for marketing and connecting with customers, and that number is increasing by the minute. And when you consider that about 1.8 billion people (about 66% of Facebook users) are active on the app every day, it’s clear that this social media platform [...] KEEP READING