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Author: Taylor West
Google Ads Attribution: Breaking Down the Attribution Model
Updated: Nov 5, 2024 No individual player can win a team sport game by themselves, victory is always the result of a team effort. Yet how many games have sports fans watched and then gave credit for a win to one superstar player? We often forget to recognize that the superstars have a whole team […] KEEP READING
Is Affiliate Marketing Worth It?
In affiliate marketing you can put your ads in front of more viewers by placing them on the websites of trusted partners. You choose which sites become affiliates of your brand to ensure that your ads are placed on quality sites with relevant content. Whenever you receive traffic from that affiliate link, it will automatically […] KEEP READING
Eight Graphic Design Terms You Need To Know
In the design world there is a common lingo that can sometimes be foreign and confusing to the untrained eye. For non-designers, it can be helpful to understand some of the basic terminology when you communicate with your designer, so you can better articulate what you like and dislike. Below is a list of eight […] KEEP READING
6 Ways to Optimize Your AdWords Campaign
Maximizing the effectiveness of your AdWords campaign is an important part of any true marketing strategy. However, optimizing AdWords to meet stringent search guidelines and eliminate wasted clicks is a task that requires time, effort and expertise. A/B Testing One of the best ways to optimize your AdWords is to do A/B testing early on […] KEEP READING
Voice Media Group Offers LA Weekly For Sale
January 18, 2017 — Voice Media Group announced today that as part of the ongoing diversification of its portfolio it is putting the storied LA Weekly up for sale.