When it comes to the home service industry, the competition is hot and the need for high-quality marketing is pronounced. More and more home service providers have caught on to the need for a strong online presence for their business, but few are taking advantage of all the tools at their disposal. To get the […] KEEP READING
Author: Taylor West
Why Your Paid Ads Aren’t Performing
When it comes to creating great ads, throwing more money at them is not always the best way to get results. There are several reasons why your paid ads may not be performing the way you hoped, and a few simple solutions can help you earn better returns. If you know what to do, it […] KEEP READING
Limited Time Only! Five Conversion Rate Ideas to Get People to Act Fast
Turning sales leads into actual conversions has always been the greatest challenge of online marketing and companies seeking to improve conversion rates need solutions that offer quick results. Here are five of our top tips for how to increase your conversion rate and create more leads. Targeted Content With the help of your email management […] KEEP READING
Google’s New Website Builder Aims to Bring More Small Businesses Online
In a bid to earn more small business users, Google has recently launched a new website-building tool. This new tool works hand-in-hand with the company’s existing Google Business Profile platform and it is designed to help small businesses gain a web presence with minimal resources and investment. How It Works Most companies already know that claiming […] KEEP READING
How Programmatic TV Ads Can Help Your Business
While advertising on television is not a new concept by any means, the idea of programmatic TV is making television ad spots more effective. By assessing the value of each segment of TV for demographics, it is possible to place your ads in front of your target audience without any wasted air time. How It […] KEEP READING
How To Get Traffic To Your Website Without Paid Media
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Is Digital Marketing Right for My Business?
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Google Ads Attribution: Breaking Down the Attribution Model
Updated: Nov 5, 2024 No individual player can win a team sport game by themselves, victory is always the result of a team effort. Yet how many games have sports fans watched and then gave credit for a win to one superstar player? We often forget to recognize that the superstars have a whole team […] KEEP READING
Is Affiliate Marketing Worth It?
In affiliate marketing you can put your ads in front of more viewers by placing them on the websites of trusted partners. You choose which sites become affiliates of your brand to ensure that your ads are placed on quality sites with relevant content. Whenever you receive traffic from that affiliate link, it will automatically […] KEEP READING
Eight Graphic Design Terms You Need To Know
In the design world there is a common lingo that can sometimes be foreign and confusing to the untrained eye. For non-designers, it can be helpful to understand some of the basic terminology when you communicate with your designer, so you can better articulate what you like and dislike. Below is a list of eight […] KEEP READING