In the design world there is a common lingo that can sometimes be foreign and confusing to the untrained eye. For non-designers, it can be helpful to understand some of the basic terminology when you communicate with your designer, so you can better articulate what you like and dislike. Below is a list of eight […] KEEP READING
Author: Taylor West
What Can SEO Do for My Business?
Entrepreneurs globally often wonder what SEO can do for their businesses. If you are operating a small brick-and-mortar establishment in your local neighborhood or have a small online site you are seeking to grow, you need to leverage the web wisely. Doing so effectively, will provide a considerable return on your investment. Now, there are […] KEEP READING
6 Ways to Optimize Your AdWords Campaign
Maximizing the effectiveness of your AdWords campaign is an important part of any true marketing strategy. However, optimizing AdWords to meet stringent search guidelines and eliminate wasted clicks is a task that requires time, effort and expertise. A/B Testing One of the best ways to optimize your AdWords is to do A/B testing early on […] KEEP READING
2016 V Digital Services Conference: Organic SEO Presentation Recap
There have been several major Google algorithm changes in the past year. These updates are a testament to how fast Google adjusts the way it shows search results, and how nimble we must be as an Agency to act in accordance with these evolving best practices. Below are some of the industry updates we covered: […] KEEP READING
Why You Should Think Mobile-first for Facebook Ads
In their 2016 Q2 Earnings report, Facebook revealed that mobile advertising revenue represented approximately 84 percent of overall advertising revenue, up from 76 percent in the second quarter of 2015. Daily Active Users and Monthly Active Users on mobile have also been steadily on the rise since 2012. What does this mean for businesses looking […] KEEP READING
Brace Yourself – Holiday Shopping Is Coming: Five Ways to Dominate the Season
It’s never too early to start holiday shopping. This sentence rings true in the ears of a lot of consumers. You may think you have a lot of time to prepare for the festive season, but time flies when you’re running a business. Take advantage of the next three months and prepare for the upcoming […] KEEP READING