For any company or organization working to strengthen their local SEO strategy, one of the best places to begin is Google Business Profile (GBP). Free, easy-to-use, and facilitated by search engine giant Google, GBP is an online tool that you can’t afford to miss out on. When an online user conducts relevant searches to your […] KEEP READING
Author: Kevin Paulson
Why Citations Could Be Killing Your SEO Campaign
Updated: 1/20/2021 As a business owner, you already know that SEO is vital to your local online presence. Do you yearn to see your business shown in the coveted Google 3 Pack? Are you tired of seeing your competitors outrank you in the map results? It could be that your business citations are doing more […] KEEP READING
Google Business Profile Messaging via the GBP App
Google Business Profile is a powerful tool for helping a business get found by potential customers that are looking for their services, and not searching directly by the business name. But Google Business Profile can do so much more than being a search query result tool. Along with follow options, posting options, menus, and services, […] KEEP READING
How Do People Search for Local Businesses?
Local business searches are just one of the many factors that can contribute to your marketing success, driving valuable traffic, and building your brand. And while there’s no doubt that you’re already well-aware of the importance of local search traffic, getting your business in front of the right people, at the right time, is no small task.
Google Business Profile Display Changes
Google continues to stay on top of advancing their product offerings and the functions of those products, It’s no surprise that they are making Google Maps and Google Business Profile more robust for businesses and consumers. Here is a rundown of the newest updates that you need to know about and understand for your business. […] KEEP READING
Fine Tuning Search Results for Your Local SEO
Now that you’ve claimed and verified your Google Business Profile listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that […] KEEP READING
How to Communicate Business Changes to Your Customers
The continuously changing business scenario means that information online may become outdated quickly, leaving customers confused and causing you to miss opportunities to conduct business that are crucial at this time. Now more than ever, it is critical that you take a proactive approach to update your customers with any changes to your business. Update […] KEEP READING
How to Update Your Google Business Profile Listings
Update Your Business Hours and Description If you have needed to change your hours of operation or temporarily close due to the coronavirus pandemic make sure that you update your hours accordingly. Also, make sure to edit your business description with any relevant information. For example, update your description to include information such as if […] KEEP READING
Google Maps Turns 15
Last month, Google Maps established 15 years of service, marking a milestone in the platform’s history. So to celebrate, Google has released additional features for the Google Maps App, available on Android and iOS. These features include: Explore – A local search map with additional listings featured, including hotels, upcoming events, as well […] KEEP READING
Major SEO Updates We’ve Seen Impact Local Businesses
Major Local SEO Updates We’ve Seen Impact Local Businesses In the world of online business, staying competitive requires that you keep up with the latest SEO updates and trends. The digital marketing landscape is always changing, and there is proof of that. During this period, there have been major changes impacting local businesses. The new […] KEEP READING