Is there a 2020 Social Media Holiday Calendar to Help Me with My Social Strategy?

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How to Support Social Media Staff as a Small Business Owner

If you actively manage your business’s social media accounts, the chances are that you are familiar with your customers’ expectations and have a good idea of what to expect and how to respond. However, being in the midst of a global pandemic can throw all of this out of the window. For business owners, this […] KEEP READING

How to Communicate Business Changes to Your Customers During the COVID-19 Pandemic

The coronavirus pandemic has the world facing a lot of uncertainty right now, and many people are unsure of what the future will look like for their businesses. Many business owners are facing drastic changes in the way business is being conducted. These changes have affected everything from orders to close temporarily, a lack of […] KEEP READING

5 Tips for Franchise Reputation Management During the COVID-19 Coronavirus Pandemic

The worldwide coronavirus outbreak has upended nearly everyone’s personal and professional lives in a very short time. With concerns about risking illness, many are opting to stay home, and many businesses have been ruled nonessential and ordered to close temporarily. This leaves businesses in a tough spot; whether or not they have been forced to […] KEEP READING

How Franchise Owners Can Catch More Mobile Users Online

The Internet changed the way people consume information, from researching the best place for an oil change to deciding where to have dinner. More consumers are online than ever before, and in recent years, mobile has surpassed desktops as the preferred way to search the web. Franchise marketing is all about consistency, which affects not only the […] KEEP READING

How to Make the Most Out of Your Social Media Marketing Budget

With more than three billion active social media users across platforms such as Facebook, Snapchat, Instagram, Twitter and YouTube in 2019 – companies of all sizes have seized the opportunity to increase brand awareness by using social media to engage with existing and potential customers.    Social media provides businesses with the opportunity to target, […] KEEP READING