What Is Programmatic Advertising?

Reach Passionate Fans, Without Paying Linear TV Prices

With our Live Sports offerings, you can enhance your top-of-funnel marketing efforts by reaching excited and engaged fans on a mass scale. This association with beloved teams and sports personalities builds immediate brand credibility, while our precision targeting ensures your message is seen only by the viewers you want to influence.

Whether you’re a household name or a local favorite, the playing field is more level than ever. Our programmatic access allows brands of all sizes to show up on game day and beyond, often at a significantly lower cost than traditional linear TV buys.

What Sets Our Live Sports Advertising Apart?

High-Quality Inventory

Your ads will appear alongside premium live sports content, ensuring maximum visibility and impact with engaged viewers.

Managed Campaign Execution

Your live sports campaigns are actively monitored and optimized by experts, ensuring your ads run in the right games, at the right times, without you having to manage the complexity.

Transparent Performance Reporting

You’ll see exactly where your ads ran and how they performed, with clear reporting that connects delivery to measurable outcomes.

Why Live Sports Outperform Every Other Video Channel

Unlike other digital content, live sports are watched in real-time with fewer distractions and significantly higher ad recall. This creates the strongest environments for brand messaging in the digital landscape.

1

REACH THAT ACTUALLY DELIVERS

Reach large, highly engaged audiences during moments when viewers are watching closely, driving awareness at scale without wasted impressions.

2

HIGHER AD RECALL

Live sports ads consistently produce stronger ad recall, helping your message stick and increasing the likelihood of future consideration and action.

3

TRUST THAT MOVES BUYERS

Advertising alongside major leagues and teams builds credibility fast, making your brand feel established, legitimate, and worth choosing.

4

BETTER USE OF YOUR PAID MEDIA BUDGET

Target specific audiences and regions so your spend goes where it matters most, improving efficiency and overall return on investment.

Turn Live Sports Viewership Into Business Growth

Built for Brands That Want More Than Impressions

Ad Experience Control

Take full command of your ad’s presentation and placement, ensuring it perfectly aligns with your brand’s message and goals.

Comprehensive Reporting

Understand where your ads went, when, and how well they performed and more so you can make informed decisions.

Cross-Device Attribution

Seamlessly track the customer journey across all their devices, giving you a complete picture of your campaign’s effectiveness.

Tailored Strategies for Every Playbook

We offer flexible entry points designed to match your specific business goals.

The All-Sports Package:

Cast a wide net across the NFL, NBA, NHL, MLB, Soccer, and PGA. Perfect for maximum brand awareness and high-frequency reach during regular and postseason play.

The Sport-Specific Package:

Own the season. Focus your entire budget on a single sport (NFL, NBA, MLB, NHL, or College Football) to dominate the conversation among a specific fan demographic.

The New Standard for Live Viewership

The migration to digital is here. We help you capitalize on the shift.

• 65% of Americans watched live sports via CTV in 2024 (The Trade Desk / eMarketer)
• 93 of the top 100 most-watched U.S. broadcasts were live sports
• +95% completion rates across V Digital Services live sports campaigns

How a Major Financial Partner Raised Brand Awareness

The Goal:

Increase site visits and signal market authority in a crowded banking landscape

The Strategy:

A 3-month strategic placement across live sports, targeting high-net-worth fan segments

The Outcome:

• 1369 tracked website visits directly attributable to the campaign
• 98.3% video completion rate
• By placing the client alongside major league broadcasts, we fostered immediate trust and established them as a market leader.

Put Your Brand Where Fans Are Watching

Why Leading Brands Trust V Digital Services

Many companies offer “automated” sports buying that leads to wasted spend in low-quality environments. V Digital Services provides a managed-service approach:

• Custom Optimization: We monitor your campaign daily, shifting budget to the games and times that are performing best.
• Brand Safety: We utilize elite third-party fraud prevention so your brand never appears where you don’t want it to.
• Full-Funnel Attribution: We track the journey from the TV screen to conversion, proving the ROI of every dollar spent.

Frequently Asked Questions: Live Sports Ads

How is Live Sports advertising different from other video advertising?

Live sports advertising delivers your message during real-time broadcasts where viewers are actively watching, not passively scrolling. Unlike pre-roll or in-feed video ads, live sports placements run during scheduled events with massive concurrent audiences, resulting in significantly higher completion rates and ad recall. The content can’t be skipped or fast-forwarded, and the emotional engagement of a live game creates a stronger association between the viewer and your brand.

What types of businesses benefit most from Live Sports advertising?

Any business looking to build brand awareness and credibility at scale benefits from live sports advertising. We see strong results across financial services, automotive, healthcare, retail, legal, real estate, and local service providers. The key qualifier isn’t industry — it’s intent. If your goal is to reach highly attentive audiences and create trust through premium content association, live sports consistently outperform other digital video channels.

Can Live Sports advertising be targeted to specific audiences or regions?

Yes. Unlike traditional linear TV buys, programmatic live sports advertising allows targeting by geography, demographics, household income, interests, and behavioral data. You can run nationally during an NFL broadcast but only serve ads to viewers in specific DMAs or zip codes. This precision eliminates wasted spend and ensures your budget reaches the audiences most likely to convert.

How do you measure the success of Live Sports advertising campaigns?

We provide full-funnel reporting that includes impressions, video completion rates, reach, frequency, and cross-device attribution. Beyond standard delivery metrics, we track downstream outcomes like website visits, conversions, and return on ad spend. Every report shows exactly which games and time slots your ads ran in, so you can see the direct connection between placement and performance.

Is Live Sports advertising only available on Connected TV (CTV)?

No. Live sports advertising spans Connected TV (CTV), OTT streaming platforms, and mobile devices — reaching fans wherever they’re watching in real time. CTV is the primary driver, but our programmatic approach ensures your ads follow the viewer across screens. This multi-device delivery maximizes reach and reinforces your message whether someone is watching on their living room TV, tablet, or phone.

Let’s Build a Campaign That Wins. Contact Us.

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