Google has presented a new round of updates for the Google Business Profile (formerly Google My Business) posts feature, including a carousel for multiple images and videos as well as a new feature for Product Posts. These are new and exciting features that are sure to drive actions on the Google Business Profile platform, as […] KEEP READING
Tag: digital marketing
What Does a Content Marketing Strategy Look Like For Franchises?
In today’s world, franchise content marketing is an essential component of your business. Gone are the days when the only way of advertising was to hang a sign outside of your establishment and knowing that word of mouth for exemplary service would bring in more customers. Now, businesses must use a multifaceted approach to increase […] KEEP READING
Google Business Profile Messaging via the GBP App
Google Business Profile is a powerful tool for helping a business get found by potential customers that are looking for their services, and not searching directly by the business name. But Google Business Profile can do so much more than being a search query result tool. Along with follow options, posting options, menus, and services, […] KEEP READING
Is there a Social Media Calendar to Help Me with My Social Strategy?
Updated December 2023 Facebook Twitter LinkedIn Print Email
Fine Tuning Search Results for Your Local SEO
Now that you’ve claimed and verified your Google Business Profile listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that […] KEEP READING
How to Communicate Business Changes to Your Customers
The continuously changing business scenario means that information online may become outdated quickly, leaving customers confused and causing you to miss opportunities to conduct business that are crucial at this time. Now more than ever, it is critical that you take a proactive approach to update your customers with any changes to your business. Update […] KEEP READING
How to Update Your Google Business Profile Listings
Update Your Business Hours and Description If you have needed to change your hours of operation or temporarily close due to the coronavirus pandemic make sure that you update your hours accordingly. Also, make sure to edit your business description with any relevant information. For example, update your description to include information such as if […] KEEP READING
5 Tips for Franchise Reputation Management During the COVID-19 Coronavirus Pandemic
The worldwide coronavirus outbreak has upended nearly everyone’s personal and professional lives in a very short time. With concerns about risking illness, many are opting to stay home, and many businesses have been ruled nonessential and ordered to close temporarily. This leaves businesses in a tough spot; whether or not they have been forced to […] KEEP READING
How Franchise Owners Can Catch More Mobile Users Online
The Internet changed the way people consume information, from researching the best place for an oil change to deciding where to have dinner. More consumers are online than ever before, and in recent years, mobile has surpassed desktops as the preferred way to search the web. Franchise marketing is all about consistency, which affects not only the […] KEEP READING
Google Maps Turns 15
Last month, Google Maps established 15 years of service, marking a milestone in the platform’s history. So to celebrate, Google has released additional features for the Google Maps App, available on Android and iOS. These features include: Explore – A local search map with additional listings featured, including hotels, upcoming events, as well […] KEEP READING