It’s no secret that the world of digital marketing, and SEO in particular, is always changing. Keeping up with all the updates and enhancements can be a daunting task, especially when Google tends to keep things under wraps and is notorious for not disclosing updates and upgrades to its user base. And if you’re a […] KEEP READING
Author: Kevin Paulson
Local SEO Checklist to Improve Your Business Ranking
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Foot Traffic and Your SEO Campaign: Why Marketing Matters
From the earliest beginnings of a business, figuring out how to attract a steady stream of traffic has been one of the primary challenges faced by every retailer. And now that modern consumers have more options than ever, figuring out how to drive traffic to your store has never been more important. Foot traffic is […] KEEP READING
How to Encourage Customer Reviews Online
Every business owner understands that customer reviews are important – but do you really know just how valuable they can be? You might be surprised to learn just how impactful customer reviews can be, especially in our digitally-driven age. Online reviews are a powerful tool that you can leverage to achieve an array of goals […] KEEP READING
Google Business Profile and Local SEO Marketing
Google My Business is rebranding to Google Business Profile and what local businesses need to know about optimizing their profiles. According to Google, the most recent buzz around the water cooler is that the Google My Business (GMB) platform is being rebranded and will soon be known as Google Business Profile (GBP) to “keep things […] KEEP READING
Guide to Building Local Landing Pages
Updated: Sept 2021 Local landing pages have some serious potential to convert the right users for your business, and there are plenty of numbers that back that up. What’s the catch? If you want to successfully secure those conversions and see measurable results for your business, you’re going to need to know how to build […] KEEP READING
How to Get Backlinks
If you want to implement a successful search strategy that drives traffic to your website, there are two words you need to know now: Relevance Authority And we don’t mean just knowing what the words themselves mean; we’re talking about understanding them as key ranking factors and the building blocks of an effective SEO strategy. […] KEEP READING
Understanding Google Business Profile New Insights Screen
Google Business Profile (GBP) Insights? What are these? Do I need to pay attention to them, and what does it do for my business? If you are new to using Google for your business, it may seem like an excessive amount of information to take in. One of the sections in the side panel that […] KEEP READING
The 7 Citation Building Myths Plaguing Local SEO
For any business, bringing in customers is one of the ultimate goals – and the best way to do that is by harnessing the power of local SEO. When you understand how to optimize your website for local search, you can better reach the potential customers that are nearest you. Essentially, it puts your business […] KEEP READING
How To Use Enhanced Google Business Profile Attributes
From small startups to nationwide corporations, businesses of all shapes and sizes use the power of Google Business Profile (GBP) to extend their reach and improve their local search rankings. This free online tool is an incredibly valuable way to reach online users searching for the products and services you provide, specifically in your area […] KEEP READING