Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google Business Profile listing, Bing […] KEEP READING
Author: Kevin Paulson
How to Use Google Business Profile Posting to Bring In Customers
Google Posting for Google Business Profile is a relatively new feature that allows businesses to post original content alongside an image to be displayed in the knowledge panel of their Google Business Profile listing. These posts can be used to showcase content relevant to your business, providing your customers with whatever information you choose; however, […] KEEP READING
How Brand Prominence Impacts Local SEO
Local SEO data indicates 61% of people expect search results to be tailored to their location. People are on the go now more than ever, and they want to find businesses that solve their needs as fast and as physically close to them as possible. To no surprise, Google has rewritten the rules on how […] KEEP READING
Local SEO Landing Pages – How to Write & Create Them
Landing pages are important for any website because they are a visitor’s first impression of the business itself. Having a great landing page is the difference between engaging a visitor or driving them away. But landing pages also play an important role in getting a visitor to your site in the first place. This is […] KEEP READING
Google Business Profiles Unveil Chat Functionality
Have you ever searched for a business online only to find that you’re not sure if it’s exactly what you need? Apparently, this problem has become so widespread for internet users that Google has decided to roll out a new chat feature on their Google Business Profiles. This chat function will allow wary searchers to […] KEEP READING
How to Boost Your Local SEO with Great Content
Perfecting the balance between great content and local relevance is a difficult task. Even marketing professionals sometimes struggle to find the right mix. However, the goal is to make sure that you are creating content that appeals to the broad market, while making it particularly applicable to the people in your immediate surroundings. Knowing Your […] KEEP READING
The Effect of Google’s Possum Update on Mobile
Updated Date: May 23, 2022 On September 1st, something very important in the Local SEO industry occurred. Google changed the rules for how results will be displayed in Search and Map results for Businesses by releasing their new update, Possum, as it’s been called by the Local SEO community. Analysis is still early regarding what […] KEEP READING