This page explains Google Business Profile (GBP) Insights, a dashboard feature that displays graphs and metrics showing how a business profile ranks over time. It breaks down key sections including interactions, how people discover the business, device/platform breakdowns, and top search keywords driving traffic to the profile.
Overview
This page explains Google Business Profile (GBP) Insights, a dashboard feature that displays graphs and metrics showing how a business profile ranks over time. It breaks down key sections including interactions, how people discover the business, device/platform breakdowns, and top search keywords driving traffic to the profile.
Understanding Google Business Profile New Insights Screen - V Digital Services
Understanding Google Business Profile New Insights Screen - V Digital Services V DIGITAL SERVICES BLOG Straight From The Pros Understanding Google Business Profile New Insights Screen Local SEO Posted by Kevin Paulson On July 21, 2021 Google Business Profile (GBP) Insights? What are these? Do I need to pay attention to them, and what does it do for my business? If you are new to using Google for your business, it may seem like an excessive amount of information to take in. One of the sections in the side panel that GBP offers you is an insight tab. The Insights section breaks down with graphs and numbers how your page is ranking over the last year or month over month in a year. When you are in the Insights section, the first box/panel on the top has excellent information broken down in layman’s terms. This section breaks out the time period, interactions, calls, messages, people viewing your business profile, and trigger words guiding people to your profile. What do All Interactions tell me? All interactions show you (with your selected time period) how many people have interacted with your Google Business Profile (GBP) displayed with a line graph. The graph shows you how many people over the selected period are searching and interacting with your GBP. Each section on the graph allows you to click on the dot associated with each month to see how many people interacted with your GBP page. How People Discover you The “how people discover you” section breaks out into two sections: People who have viewed your business profile breakdown and searches triggered by your business profile. People Viewed your Business Profile This section offers you the platform and device breakdown of how your page is viewed. The device breakdown section lays out the data with a circle graph and written data in an easy-to-read way. The data breaks out Google search results for general search and maps on both mobile devices and desktops. This is always an interesting breakdown helping you understand how the data is viewed. The numbers broken out give you the total number of data and a percentage. Searches Triggered your Business Profile At the top, you will see how many people were guided to your GBP based on keywords that they typed into Google. This section gives you a top five view, with a drop-down pane to see all keywords that have guided anyone to your business. By each keyword is a number showing the number of times that word has been searched for and brought someone to your GBP page. This section could help you better format performance overall (categories) to promote your business. Partner With VDigital Services for Your Local SEO Search Needs Learn more about how a professional agency partner can keep your Local SEO citation and directory needs up to date by contacting V Digital Services today. Frequently Asked Questions What’s New in Google Business Profile Insights? The Insights screen now consolidates Performance, Customer Interactions, and Discovery data into a single dashboard. Direction requests, calls, website clicks, and message engagement are reported alongside search query data and impression sources. How Far Back Does GBP Insights Data Go? Insights typically retain 6 months of historical data accessible in the UI. For longer retention, export monthly reports to a Google Sheet or BI tool; data not exported is lost after the retention window. Which Insights Metric Best Reflects True Local Performance? Direction requests and calls are the strongest commercial-intent signals [Why “Call” and “Directions” Are the Most Powerful Signals in Maps | s͛Card Blog]. Profile views and website clicks indicate visibility; conversions occur downstream. Weight direction requests and calls higher when assessing ROI on local SEO investment. Can Insights Be Filtered by Specific Date Ranges or Campaigns? Date range filtering is supported (preset windows: 7 days, 30 days, 90 days, 6 months). Campaign-level UTM filtering requires connecting GBP to GA4 and analyzing in GA4 rather than within Insights itself. How Should Multi-Location Brands Compare Insights Across Locations? Export individual location reports into a unified spreadsheet or BI tool. Native GBP comparison views are limited; third-party platforms provide multi-location dashboards with side-by-side metrics [GMB Management for Multi Location Brands | GBPPromote]. Facebook Twitter LinkedIn Print Email Kevin Paulson Sr. SEO Strategist Kevin started with V Digital Services in 2018 and is an accomplished, results-driven Digital Web and SEO Organic Marketing Professional. With more than 20 years of experience in a broad range of Digital Marketing, including SEO strategy, Analytics, Web Management, Technical and Creative Development. In his free time, you can catch him reading up on the latest breakthrough in AI-driven trends, following the latest Google algorithm updates, or enjoying outdoor activities in Arizona and California. Connect on LinkedIn Google Business Profile Get To Know Us Your full-service digital marketing agency and trusted Google Premier Partner Get Started 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What does the 'All Interactions' metric show?
All Interactions shows how many people have interacted with your Google Business Profile during a selected time period, displayed as a line graph. You can click on dots for each month to see specific interaction counts.
How far back does GBP Insights data retain?
Insights typically retain 6 months of historical data accessible in the UI. For longer retention, you must export monthly reports to a Google Sheet or BI tool, as data not exported is lost after the retention window.
What does the 'How People Discover You' section include?
This section breaks into two parts: people who viewed your business profile (showing platform and device breakdown) and searches triggered by your business profile (displaying top five keywords with search counts and a dropdown to see all keywords).
Which metrics best indicate actual business performance?
Direction requests and calls are the strongest commercial-intent signals. Profile views and website clicks indicate visibility, but conversions occur downstream. Direction requests and calls should be weighted higher when assessing ROI on local SEO investment.
Can Insights data be filtered by specific date ranges?
Yes, date range filtering is supported with preset windows of 7 days, 30 days, 90 days, and 6 months. For campaign-level filtering with UTM parameters, you must connect GBP to GA4 and analyze within GA4 rather than within Insights itself.
Source & Grounding
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