Published figures put local SEO at $500 to $3,000 a month. What the pricing models mean, what moves your number, and how to read a quote.
Author: Kevin Paulson
Should I Work With a Local SEO Expert?
Hire a local SEO expert when the opportunity is bigger than your capacity. What the work actually involves, what it costs, how to vet a candidate, and when you are better off keeping it in-house.
Creating an SEO Strategy for Home Service Businesses
When it comes to growing a home service business, visibility is key. Most potential customers turn to search engines to find the services they need, and if your business isn’t showing up, you’re missing out on valuable leads – but that’s where SEO (search engine optimization) for home services comes in. With the right approach, […] KEEP READING
Google’s Pigeon Update – A Look Back on its Impact
Discover the key changes brought by the Google Pigeon update, how it impacted local search results, and what businesses need to know.
How to Manage Multiple Google Business Profiles Effectively
Learn how to manage multiple Google Business Profiles efficiently with expert strategies to stay organized, boost local visibility, and save time.
SEO Strategies for Home Service Providers
SEO strategies for home service providers are designed to help businesses show up exactly when local customers are searching for urgent services, turning search engine visibility into actual leads and calls. The most effective approach combines local SEO, optimized Google Business Profiles, high-quality content, and strong online reviews to improve search engine rankings and dominate […] KEEP READING
Plumber & HVAC Marketing Tips and Plumbing Marketing Strategies
Being a skilled plumber or HVAC technician is not enough to get you discovered by your target audience. You must employ more effective marketing strategies to stand out, get noticed by a wider audience, attract new customers, and expand your plumbing business. Strategies like search engine optimization (SEO), content creation, email marketing, and local ads […] KEEP READING
Google Review Count Glitch: What’s Happening?
If you’ve logged into your Google Business Profile (GBP) lately, you might have noticed that your review count is not what you expected. This glitch, which surfaced over the weekend of February 9th, is a known issue currently being addressed by Google. While some businesses have seen their review count restored, many are still waiting […] KEEP READING
Holiday SEO Tips & Local Optimizations
Retail companies everywhere are buzzing with anticipation for the 2024 holiday season and with more than a third of consumers (37%) starting their holiday shopping as early as September or earlier, time is of the essence for marketers preparing for this high-impact season. Small and medium-sized businesses especially, must start thinking of their plan of […] KEEP READING
Is Your Local Business Profile Optimized?
Optimizing your local business profile has become a non-negotiable part of ensuring your brand stands out online. Whether in a bustling city or a quiet town, your digital footprint on platforms like Google My Business can significantly impact your visibility and customer engagement. This comprehensive guide is designed to walk you through practical steps to […] KEEP READING