Say goodbye to generic text ads! With the new expanded text ads, you now have more flexibility with your character limit to write more attractive ad copy. The expanded text ads allow for: Two headlines of 30 characters for each One description of 80 characters Two URL paths of 15 characters for each Together, this […] KEEP READING
Tag: Adwords
Why Your Paid Ads Aren’t Performing
When it comes to creating great ads, throwing more money at them is not always the best way to get results. There are several reasons why your paid ads may not be performing the way you hoped, and a few simple solutions can help you earn better returns. If you know what to do, it […] KEEP READING
Why Every Franchise Needs PPC
Franchisees are often faced with challenges when it comes to marketing in an area where they are in close contact with other franchise locations of the same type. The need to localize marketing campaigns deeper than the level of the city at large is just one reason that pay-per-click, or PPC, marketing is useful for […] KEEP READING
Understanding AdWords Attribution Models and How They Can Improve Your Conversions
Updated Date: February 2, 2024 No individual player can win a team sport game by themselves, victory is always the result of a team effort. Yet how many games have sports fans watched and then gave credit for a win to one superstar player? We often forget to recognize that the superstars have a whole […] KEEP READING
6 Ways to Optimize Your AdWords Campaign
Maximizing the effectiveness of your AdWords campaign is an important part of any true marketing strategy. However, optimizing AdWords to meet stringent search guidelines and eliminate wasted clicks is a task that requires time, effort and expertise. A/B Testing One of the best ways to optimize your AdWords is to do A/B testing early on […] KEEP READING