- Posted by Trevor Weitzel
- On August 10, 2017
- E Commerce, Email Marketing, Incentives, Live Chat, Referrals
Turning sales leads into actual conversions has always been the greatest challenge of online marketing and companies seeking to improve conversion rates need solutions that offer quick results.
Here are five of our top tips for how to increase your conversion rate and create more leads.
With the help of your email management tools, you can create targeted content specifically for customers who have visited your site repeatedly but never closed a sale. Offering a discount on one particular product that has remained in their abandoned shopping cart or giving them free shipping on a purchase are two quick and simple ways to push them over the threshold.
Referrals are a great source of leads, but some customers are wary of promoting too many products to their friends. A little incentive can change their minds and get them talking about your brand. This will help increase sales leads, but also push those leads further into the sales funnel.
Revisiting Old Customers
One of the most successful ways to boost conversion rates quickly is to remind old customers of products that they already love. Maybe it’s time to restock on their favorite facial wash or some other consumable product. The key to making this tactic work is proper timing. You need to understand how consumers use your product and how often they typically need to repurchase it so you can send them reminders.
Jump on the Live Chat Bandwagon
Despite the fact that we all love shopping online, the fact is that sometimes we miss the personalized touch that comes with talking to a sales associate. Live chat software can help bridge that gap on your website. The faster your live chat software makes contact with the customer, the more likely they are to engage.
Tout Your E-Commerce
Shoppers want to know why shopping online with you is better than buying a similar product in stores. Given the fact that they will have to wait for a product to arrive by mail, it can be difficult to overcome the desire to impulse shop and get immediate rewards.
You need to remind your customers that your website is safe, has a larger selection and can get products to them in a timely manner. Special online-only discounts and free shipping are a bonus in this category. Emailing e-commerce promotions straight to their inbox is certain to get their attention.
Learning how to increase leads and improve your conversion rate is a task that requires constant attention. You will need to use a combination of these techniques to achieve the best results, and keep any eye on which tactics are most successful using hard metrics so you can play to your strengths in future efforts.