- Posted by Riley Andersen
- On May 31, 2017
- Digital Advertising, Sales
Business owners are always looking for an edge, something that will help them stand out from their competitors. In the digital age, your business needs digital marketing no matter what kind of business it is!
The whole world is on the internet… well, maybe not the entire world yet, but Facebook CEO Mark Zuckerburg is working on it!
Everyday people are firing up their desktop, laptop, iPad, tablet and, especially, their mobile phones in search of entertainment and information. The use of electronic devices has become a daily part of our lives, so reaching a very large, very specific audience has never been easier.
Ask yourself this question: how many people do you know that do not own at least one of the electronic devices listed above? We doubt you’ll be able to think of anyone!
Data Driven Sales
Many business owners may wonder how to measure the effectiveness of a digital marketing campaign. At V Digital Services, we can show you that evaluating your campaign’s results has never been easier and more efficient.
Digital marketing not only helps you sell products and services in the short term, but it helps you in the long term through valuable data collection regarding the consumer behaviors of your customer base.
When you run a billboard ad, you are given projections based upon data sets such as vehicle traffic and population statistics of the area in which the billboard is place. This is information about people that might see your ad.
With digital marketing, we know without a doubt whether or not someone watched your video, clicked your ad, or bought your product. That kind of insight into the consumer mind is the key to winning in business and V Digital Services can show you how.
Digital marketing gives you the opportunity to interact with the audience that is currently moving through your sales funnel. Through the many social media and review sites in the marketplace, your company can speak directly with current customers or even flip a non-believer into coming to your restaurant, or buying your new razors.
Showing your customers that you care about them and their experience through open lines of communication builds a lasting, positive impression about your brand.
Distraction versus Interaction
A lot of non-digital advertising is essentially “interruption marketing.” For example, say you’re flipping through your favorite magazine and the next page you turn to holds an ad from an advertiser whose message may have no actual value to you at the current time.
Now, let’s say you are scrolling through your Facebook feed and you come across a cute little video of a dog playing in the water. You may laugh and continue watching and at the end of the short video, the Iams pet food logo is shown. Due to your positive reaction to the video, you are more likely to associate positive things with the brand because they have offered you something of value that you voluntarily took the time to interact with. That is the power of digital marketing.
V Digital Services
Digital marketing is the best method available for gathering customer information, humanizing your brand via communication and offering value to the customers you really want.
The experts at V Digital Services can create an effective digital marketing campaign for your business and demonstrate the real value it is generating for you.
Please contact us for more information.