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How to Market Your Business with Facebook Video Ads

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Paid Media, Social Media

Updated Date: May 22, 2022

Facebook videos are one of the fastest-growing advertising methods on the web. Videos provide customers with a quick view of what your company has to offer, and they grab a ton of attention on news feeds that are typically full of family pictures and text-based posts.

Here’s what you need to know about using video ads on Facebook.

Why Facebook Video Ads Work

Group of people on social media

There are currently more than one billion users logging into Facebook every month. In one month alone, small and mid-sized businesses share more than 1.5 million videos. These videos may be paid advertisements or they may be spread virally through your followers.

While not every ad can make it to the level of viral, it only takes one great video to get more exposure than you know what to do with. Research shows that viewers of ad videos were more than 1.8 times as likely to make a purchase as those who viewed non-video advertising.

Study after study has shown that video captures the attention of your audience and gets more clicks than nearly any other form of advertising.

Creating a Successful Campaign

People working together on advertising campaign

The first step in creating a successful Facebook ad is finding a good hook. Your video needs to feature something that will grab the user’s attention within the first few seconds before they continue scrolling. Your video needs to disrupt their natural scrolling tendency.

The next step is to ensure that the content around your video is enticing enough to draw users to click through.

Finally, you need to decide who will see your ads and when, as well as how much you want to spend on paid Facebook ads versus ads you want to spread through the power of free sharing.

Having a Strategy

Illustrations of social networks

To get deep into the incredible tools available through Facebook, you really need the help of a social media advertising agency. These agencies will help you track engagement across your entire audience. Using this information you can create different video ads to reach different people.

In addition, they can help you put together a full suite of Facebook content so that users don’t keep seeing the same ad over and over again. Instead they will be treated to a variety of different ads that may pique their interest at different times.

V Digital Services

Your marketing agency will also help you determine how to use the bidding system and how to discover your cost-per-click to set an effective budget for your Facebook ads.

V Digital Services offers a full range of social media marketing services, including Facebook video ads. If you are interested in learning more, contact us today and find out how you can reach a whole new audience in no time.