Category: Franchise

Connecting with consumers online is now more important than it has ever been before for generating traffic and interest in the average small business. Well over half of nationwide businesses’ successful marketing strategies happen online, through social media and their own professional websites. Studies show that 72 percent of consumers who complete a search for [...] KEEP READING

With the popularity of social media among consumers today, it is critical that businesses have a robust online presence to reach and interact with their customers and followers. For franchise businesses who already struggle with brand consistency, lead generation, and onboarding issues, using social networks effectively is even more challenging, as the smallest mistake can [...] KEEP READING

Essential Components of a Search Engine-Friendly Franchise Location Page   Search engine optimization has its own unique issues and challenges for franchise businesses. Not only are you part of a chain competing for traffic regionally or nationally, but you are also competing locally with other franchisees. Making franchise SEO an essential part of your marketing [...] KEEP READING

Digital is the name of the game in the world of marketing and has been for quite some time. Thanks to digital marketing techniques, even the smallest brands have been able to attract new customers, build lasting relationships, and expand their reach. This is easy enough for companies that operate on either a national or [...] KEEP READING

Now that you’ve claimed and verified your Google My Business listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that [...] KEEP READING

If you actively manage your business’s social media accounts, the chances are that you are familiar with your customers’ expectations and have a good idea of what to expect and how to respond. However, being in the midst of a global pandemic can throw all of this out of the window. For business owners, this [...] KEEP READING

The coronavirus pandemic has the world facing a lot of uncertainty right now, and many people are unsure of what the future will look like for their businesses. Many business owners are facing drastic changes in the way business is being conducted. These changes have affected everything from orders to close temporarily, a lack of [...] KEEP READING

The worldwide coronavirus outbreak has upended nearly everyone’s personal and professional lives in a very short time. With concerns about risking illness, many are opting to stay home, and many businesses have been ruled nonessential and ordered to close temporarily. This leaves businesses in a tough spot; whether or not they have been forced to [...] KEEP READING

The Internet changed the way people consume information, from researching the best place for an oil change to deciding where to have dinner. More consumers are online than ever before, and in recent years, mobile has surpassed desktops as the preferred way to search the web. Franchise marketing is all about consistency, which affects not only the [...] KEEP READING

Becoming a franchise owner can be an excellent opportunity, especially for first-time business owners. You get the benefit of a familiar name, established customer base, and corporate support. However, this type of business comes with limitations: You may have to work within a pre-determined approach to franchise marketing.   When you join a franchise as [...] KEEP READING