Category: Franchise

What is the Best SEO URL Structure for Multi-Location Websites?
Connecting with consumers online is now more important than it has ever been before for generating traffic and interest in the average small business. Well over half of nationwide businesses’ successful marketing strategies happen online, through social media and their own professional websites. Studies show that 72 percent of consumers who complete a search for [...] KEEP READING
Fine Tuning Search Results for Your Local SEO
Now that you’ve claimed and verified your Google My Business listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that [...] KEEP READING
How to Support Social Media Staff as a Small Business Owner
If you actively manage your business’s social media accounts, the chances are that you are familiar with your customers’ expectations and have a good idea of what to expect and how to respond. However, being in the midst of a global pandemic can throw all of this out of the window. For business owners, this [...] KEEP READING
How to Communicate Business Changes to Your Customers During the COVID-19 Pandemic
The coronavirus pandemic has the world facing a lot of uncertainty right now, and many people are unsure of what the future will look like for their businesses. Many business owners are facing drastic changes in the way business is being conducted. These changes have affected everything from orders to close temporarily, a lack of [...] KEEP READING
5 Tips for Franchise Reputation Management During the COVID-19 Coronavirus Pandemic
The worldwide coronavirus outbreak has upended nearly everyone’s personal and professional lives in a very short time. With concerns about risking illness, many are opting to stay home, and many businesses have been ruled nonessential and ordered to close temporarily. This leaves businesses in a tough spot; whether or not they have been forced to [...] KEEP READING
How Franchise Owners Can Catch More Mobile Users Online
The Internet changed the way people consume information, from researching the best place for an oil change to deciding where to have dinner. More consumers are online than ever before, and in recent years, mobile has surpassed desktops as the preferred way to search the web. Franchise marketing is all about consistency, which affects not only the [...] KEEP READING
5 Red Flags in Your Franchise Marketing Plan
Becoming a franchise owner can be an excellent opportunity, especially for first-time business owners. You get the benefit of a familiar name, established customer base, and corporate support. However, this type of business comes with limitations: You may have to work within a pre-determined approach to franchise marketing.   When you join a franchise as [...] KEEP READING
What Does a Content Marketing Strategy Look Like For Franchises?
In today’s world, franchise content marketing is an essential component of your business. Gone are the days when the only way of advertising was to hang a sign outside of your establishment and knowing that word of mouth for exemplary service would bring in more customers. Now, businesses must use a multifaceted approach to increase [...] KEEP READING
What is Service-Based Business Marketing?
Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the [...] KEEP READING
Essential Components of a Search Engine-Friendly Franchise Location Page
Essential Components of a Search Engine-Friendly Franchise Location Page   Search engine optimization has its own unique issues and challenges for franchise businesses. Not only are you part of a chain competing for traffic regionally or nationally, but you are also competing locally with other franchisees. Making franchise SEO an essential part of your marketing [...] KEEP READING