Category: Franchise

In today’s world, franchise content marketing is an essential component of your business. Gone are the days when the only way of advertising was to hang a sign outside of your establishment and knowing that word of mouth for exemplary service would bring in more customers. Now, businesses must use a multifaceted approach to increase [...] KEEP READING

Franchise marketing is an ever-changing world that’s become increasingly multi-faceted in recent years, particularly due to the growing world of digital and content-based marketing. As the focus shifts from a more generalized message at the national or regional level to one that’s customized for the local markets of individual franchisees, many business owners are rethinking [...] KEEP READING

Connecting with consumers online is now more important than it has ever been before for generating traffic and interest in the average small business. Well over half of nationwide businesses’ successful marketing strategies happen online, through social media and their own professional websites. Studies show that 72 percent of consumers who complete a search for [...] KEEP READING

With the popularity of social media among consumers today, it is critical that businesses have a robust online presence to reach and interact with their customers and followers. For franchise businesses who already struggle with brand consistency, lead generation, and onboarding issues, using social networks effectively is even more challenging, as the smallest mistake can [...] KEEP READING

Digital is the name of the game in the world of marketing and has been for quite some time. Thanks to digital marketing techniques, even the smallest brands have been able to attract new customers, build lasting relationships, and expand their reach. This is easy enough for companies that operate on either a national or [...] KEEP READING

Now that you’ve claimed and verified your Google Business Profile listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that [...] KEEP READING

The continuously changing business scenario means that information online may become outdated quickly, leaving customers confused and causing you to miss opportunities to conduct business that are crucial at this time. Now more than ever, it is critical that you take a proactive approach to update your customers with any changes to your business. Update [...] KEEP READING

The worldwide coronavirus outbreak has upended nearly everyone’s personal and professional lives in a very short time. With concerns about risking illness, many are opting to stay home, and many businesses have been ruled nonessential and ordered to close temporarily. This leaves businesses in a tough spot; whether or not they have been forced to [...] KEEP READING

The Internet changed the way people consume information, from researching the best place for an oil change to deciding where to have dinner. More consumers are online than ever before, and in recent years, mobile has surpassed desktops as the preferred way to search the web. Franchise marketing is all about consistency, which affects not only the [...] KEEP READING

Becoming a franchise owner can be an excellent opportunity, especially for first-time business owners. You get the benefit of a familiar name, established customer base, and corporate support. However, this type of business comes with limitations: You may have to work within a pre-determined approach to franchise marketing.   When you join a franchise as [...] KEEP READING