Why does a 100-year old Sales Funnel make sense?

Why does a 100 year old Sales Funnel make sense

Every business needs customers to succeed and consistent sales to grow, whether you sell products or services online, from a retail storefront or both. If you’re struggling to find customers or if you have plenty of leads, but they’re not converting, you may need to try a different tactic. Successful businesses have a strategy that […] KEEP READING

5 Red Flags in Your Franchise Marketing Plan

5 Red Flags in Your Franchise Marketing Plan

Becoming a franchise owner can be an excellent opportunity, especially for first-time business owners. You get the benefit of a familiar name, established customer base, and corporate support. However, this type of business comes with limitations: You may have to work within a pre-determined approach to franchise marketing.   When you join a franchise as […] KEEP READING

Digital Marketing KPIs Your Franchise Should Care About the Most

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Any good marketer understands the value of analyzing data to maximize the ROI of a digital marketing campaign. Creating key performance indicators allows you to measure the success of your current campaign and helps you determine ways it can be improved. Good KPIs should be specific, measurable, achievable, relevant and time-bound so they can effectively […] KEEP READING

What is Service-Based Business Marketing?

What is Service Based Business Marketing

Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the […] KEEP READING