V DIGITAL SERVICES BLOG
Straight From The Pros

by Taylor West
Did you know that 93% of consumers use online searches to find local businesses in their area? And of these, more than a third were conducted daily – that’s a massive opportunity you can’t afford to miss out on.  More than likely, you already know that getting your business “found” online (by the right people [...] KEEP READING
by NoniShaney Cavaliere
Maintaining a good reputation has always been a foundational component of building a successful business. But nowadays, your brand’s reputation goes much further than the conversations taking place in your local community – in our digital era your online reputation can make or break your business. What is an Online Reputation? Your online reputation is [...] KEEP READING
by Jayson Akers
  When the Google Pigeon update launched in mid-2014, it was (and still is) one of the most significant changes to the local search algorithm. Google Pigeon significantly shifted how local businesses ranked in organic search and aimed to improve users’ overall local search experience.  Several years after the Google Pigeon algorithm update, plenty of [...] KEEP READING
by Taylor West
Did you know that 93% of consumers use online searches to find local businesses in their area? And of these, more than a third were conducted daily – that’s a massive opportunity you can’t afford to miss out on.  More than likely, you already know that getting your business “found” online (by the right people [...] KEEP READING
by Jayson Akers
  When the Google Pigeon update launched in mid-2014, it was (and still is) one of the most significant changes to the local search algorithm. Google Pigeon significantly shifted how local businesses ranked in organic search and aimed to improve users’ overall local search experience.  Several years after the Google Pigeon algorithm update, plenty of [...] KEEP READING
by Jayson Akers
Google has recently released the “Helpful Content Update,” which could be as impactful as the Panda update in 2011. This update could be a complete game-changer for content marketing and search engine optimization (SEO). This update has sent businesses scrambling to ensure their content meets these new guidelines and best practices. The new sitewide ranking [...] KEEP READING

SOCIAL MEDIA

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by Brandon Rhea
Creating Your Social Media 2023 Marketing Calendar It’s time to rev up your social media marketing engine for 2023! And what better way to kick things off than by creating a solid marketing calendar? At V Digital Services, we understand the value of a well-planned calendar for social media success. That’s why we’re excited to [...] KEEP READING
by Brandon Rhea
Today’s consumers are no longer satisfied with calling an automated 1-800-number to access a brand’s customer service department. Instead, they have become accustomed to having the option to utilize a broad range of tools, such as messaging apps and social media platforms, to address their questions and concerns. They don’t appreciate an option for customer [...] KEEP READING
by Brandon Rhea
When it comes to successful social media marketing, figuring out how to boost (and sustain) engagement is key. And particularly when you’re using Facebook for business, nurturing engagement can be one of the best ways to extend your organic reach and solidify your online presence. An engaged online audience wants to interact with your brand [...] KEEP READING
by Terese Cilluffo
What Are YouTube TrueView Ads, and Why Should You Use Them? YouTube is the world’s largest video-streaming service. With over 3 billion monthly viewers, it’s an excellent platform for reaching customers. However, gaining traction on YouTube can take some work. This post explains what TrueView ads are and why marketers might consider using them. TrueView [...] KEEP READING
by Taylor West
Are you spending money on Paid Media Ads and not seeing them when you do live searches? This is an all too common occurrence and there are many reasons why this could be happening to you. V Digital Services prides itself on being transparent, so here are some tips and tricks for you to consider [...] KEEP READING
by Taylor West
Updated Date: July 20, 2022 One of the secrets of successful search ads is customization, which provides you with an invaluable opportunity to design more tailored ads. And, of course, tailored ads make it easier to target your ideal customers – and that can be key in connecting with users that convert into customers. For [...] KEEP READING

WEB DEVELOPMENT

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E Commerce, UX, Web Design
by Taylor West
User experience (UX) is easily one of the most important determining factors in the success of a website, and by extension, the business that runs it. And yet, conversations surrounding user experience are often limited by vague ideas of what UX actually looks like. What’s more, many people aren’t quite sure exactly what user experience [...] KEEP READING
by Taylor West
Have I Been Hacked? As you may already know the internet is full of criminals and scammers. Websites today are under constant attack by malicious bots. Not all bots are bad but some are looking for openings and weaknesses in a website’s security. Most of these bots are malware that has infected users computers or [...] KEEP READING
by Kenny Stocker
Connecting with consumers online is now more important than it has ever been before for generating traffic and interest in the average small business. Well over half of nationwide businesses’ successful marketing strategies happen online, through social media and their own professional websites. Studies show that 72 percent of consumers who complete a search for [...] KEEP READING
by NoniShaney Cavaliere
With the popularity of social media among consumers today, it is critical that businesses have a robust online presence to reach and interact with their customers and followers. For franchise businesses who already struggle with brand consistency, lead generation, and onboarding issues, using social networks effectively is even more challenging, as the smallest mistake can [...] KEEP READING
by Chris Lively
Essential Components of a Search Engine-Friendly Franchise Location Page   Search engine optimization has its own unique issues and challenges for franchise businesses. Not only are you part of a chain competing for traffic regionally or nationally, but you are also competing locally with other franchisees. Making franchise SEO an essential part of your marketing [...] KEEP READING

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