Google Business Profiles experienced a glitch starting February 9, 2025, where review counts displayed in search results appear inaccurate, though all reviews remain intact and accessible in the GBP dashboard. Google has acknowledged the issue and is actively working on a fix, with some businesses already seeing their review counts restored.
Overview
Google Business Profiles experienced a glitch starting February 9, 2025, where review counts displayed in search results appear inaccurate, though all reviews remain intact and accessible in the GBP dashboard. Google has acknowledged the issue and is actively working on a fix, with some businesses already seeing their review counts restored.
What You Need To Know: Google Business Review Count Outage
What You Need To Know: Google Business Review Count Outage V DIGITAL SERVICES BLOG Straight From The Pros Google Review Count Glitch: What’s Happening? Local SEO Posted by Kevin Paulson On February 12, 2025 If you’ve logged into your Google Business Profile (GBP) lately, you might have noticed that your review count is not what you expected. This glitch, which surfaced over the weekend of February 9th, is a known issue currently being addressed by Google. While some businesses have seen their review count restored, many are still waiting to see the same result. What’s Happening with Google Business Profile Review Counts? While conducting red flag checks and audits using V Digital Service ’s GPB Audit Tool, our experts discovered a temporary but significant problem: Google Business Profiles are showing inaccurate review counts in search results. The good news is that despite your profile potentially showing a lower review count, all of your reviews are still intact and accessible when logged into your GBP dashboard. Phew..take a deep breath. So, while the issue affects the display of reviews in search results, the actual review data within your profile remains untouched. How to Check Your GBP Reviews If you’re concerned about your review count, there’s an easy way to check your reviews without relying on search results. Simply log into your Google Business Profile dashboard, where you’ll be able to view all your reviews without issue. The review count may appear to be lower on the search results page, but this discrepancy will be resolved as soon as the glitch is fixed. Is Google Working on a Solution? This review count glitch has been widely reported within the Local SEO community [Heads-up: Reviews pulled in from the GBP Review API might be off from the review count "in the wild" | Local Reviews | Local Search Forum], and Google has acknowledged the issue. At this point, they are actively working on a fix and some businesses have seen their review count be restored. While we don’t have an exact timeline for when all accounts will be resolved, Google’s team is aware of the situation and is making it a priority. In the meantime, don’t panic if you see an unexpected drop in your review count on search results. This is only a temporary issue, and your reviews are still visible within your profile. V Digital Services: Your Expert Local SEO Partner If you have any questions or need assistance with your Google Business Profile, don’t hesitate to reach out to our team of Local SEO experts. Partnering with a skilled digital marketing team can be a smart move for your business – especially if you work with experts who can provide a comprehensive strategy that aligns with all your needs and goals. Get more information about GMB improvements when you contact us ! Frequently Asked Questions What Is the Google Business Profile Review Count Glitch? Periodically, business owners notice their visible review count drops without notification, even though the underlying review data hasn’t changed. This is typically due to Google’s automatic spam filtering re-evaluating older reviews. How Common Is This Review Count Issue? Common enough that it affects a meaningful percentage of multi-location businesses each year. Single-location small businesses also encounter it, particularly after sudden review velocity spikes. How Should a Business Respond When Reviews Disappear? First, screenshot current review counts for evidence. Submit a support case via Google Business Profile Help with specific examples of disappeared reviews. Avoid mass-flagging strategies; they can attract additional algorithmic review. Do Disappeared Reviews Ever Come Back? Sometimes. Google occasionally restores reviews flagged in error, often after support escalation [How to Recover Missing Google Reviews (Guide to Get Them Back)]. Reviews removed for genuine policy violations typically do not return. How Can Businesses Reduce the Risk of Review Filtering? Encourage organic review patterns rather than batch requests, avoid links to your GBP review page that look automated, vary review sources, and never offer incentives. Steady velocity beats spikes for sustained visibility. Facebook Twitter LinkedIn Print Email Kevin Paulson Sr. SEO Strategist Kevin started with V Digital Services in 2018 and is an accomplished, results-driven Digital Web and SEO Organic Marketing Professional. With more than 20 years of experience in a broad range of Digital Marketing, including SEO strategy, Analytics, Web Management, Technical and Creative Development. In his free time, you can catch him reading up on the latest breakthrough in AI-driven trends, following the latest Google algorithm updates, or enjoying outdoor activities in Arizona and California. Connect on LinkedIn Get To Know Us Your full-service digital marketing agency and trusted Google Premier Partner Get Started 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What is the Google Business Profile review count glitch?
A glitch surfaced over the weekend of February 9th where Google Business Profiles are showing inaccurate review counts in search results. Despite lower displayed counts, all reviews are still intact and accessible when logged into the GBP dashboard.
How can I check if my reviews are still there?
Simply log into your Google Business Profile dashboard, where you'll be able to view all your reviews without issue. The review count may appear lower on search results pages, but this discrepancy will be resolved once the glitch is fixed.
Is Google aware of this issue and working on a solution?
Yes, Google has acknowledged the review count glitch and is actively working on a fix. The team is aware of the situation and making it a priority. Some businesses have already seen their review counts restored, though there is no exact timeline for when all accounts will be resolved.
How common is the review count issue?
The review count issue is common enough to affect a meaningful percentage of multi-location businesses each year. Single-location small businesses also encounter it, particularly after sudden review velocity spikes.
How can businesses reduce the risk of review filtering?
Businesses should encourage organic review patterns rather than batch requests, avoid links to the GBP review page that look automated, vary review sources, and never offer incentives. Steady review velocity beats spikes for sustained visibility.
Source & Grounding
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