If you’ve logged into your Google Business Profile (GBP) lately, you might have noticed that your review count is not what you expected. This glitch, which surfaced over the weekend of February 9th, is a known issue currently being addressed by Google. While some businesses have seen their review count restored, many are still waiting to see the same result.
What’s Happening with Google Business Profile Review Counts?
While conducting red flag checks and audits using V Digital Service’s GPB Audit Tool, our experts discovered a temporary but significant problem: Google Business Profiles are showing inaccurate review counts in search results.
The good news is that despite your profile potentially showing a lower review count, all of your reviews are still intact and accessible when logged into your GBP dashboard. Phew..take a deep breath.
So, while the issue affects the display of reviews in search results, the actual review data within your profile remains untouched.
How to Check Your GBP Reviews
If you’re concerned about your review count, there’s an easy way to check your reviews without relying on search results. Simply log into your Google Business Profile dashboard, where you’ll be able to view all your reviews without issue. The review count may appear to be lower on the search results page, but this discrepancy will be resolved as soon as the glitch is fixed.
Is Google Working on a Solution?
This review count glitch has been widely reported within the Local SEO community, and Google has acknowledged the issue. At this point, they are actively working on a fix and some businesses have seen their review count be restored. While we don’t have an exact timeline for when all accounts will be resolved, Google’s team is aware of the situation and is making it a priority.
In the meantime, don’t panic if you see an unexpected drop in your review count on search results. This is only a temporary issue, and your reviews are still visible within your profile.
V Digital Services: Your Expert Local SEO Partner
If you have any questions or need assistance with your Google Business Profile, don’t hesitate to reach out to our team of Local SEO experts.
Partnering with a skilled digital marketing team can be a smart move for your business – especially if you work with experts who can provide a comprehensive strategy that aligns with all your needs and goals.
Get more information about GMB improvements when you contact us!
Frequently Asked Questions
What Is the Google Business Profile Review Count Glitch?
Periodically, business owners notice their visible review count drops without notification, even though the underlying review data hasn’t changed. This is typically due to Google’s automatic spam filtering re-evaluating older reviews.
How Common Is This Review Count Issue?
Common enough that it affects a meaningful percentage of multi-location businesses each year. Single-location small businesses also encounter it, particularly after sudden review velocity spikes.
How Should a Business Respond When Reviews Disappear?
First, screenshot current review counts for evidence. Submit a support case via Google Business Profile Help with specific examples of disappeared reviews. Avoid mass-flagging strategies; they can attract additional algorithmic review.
Do Disappeared Reviews Ever Come Back?
Sometimes. Google occasionally restores reviews flagged in error, often after support escalation. Reviews removed for genuine policy violations typically do not return.
How Can Businesses Reduce the Risk of Review Filtering?
Encourage organic review patterns rather than batch requests, avoid links to your GBP review page that look automated, vary review sources, and never offer incentives. Steady velocity beats spikes for sustained visibility.