In this day and age, customers must be able to find your business website before they can visit. Local listing management helps you drive traffic to your site by improving your rankings on the search results page, which attracts new customers. However, paid ads are expensive and organically improving your search engine placement takes time. […] KEEP READING
Author: Kevin Paulson
Content Marketing for Local SEO: Improve Your Google Business Profile Listing
What is local SEO content? Is it just a simple description I add about my business for others to read on my Google Business Profile (GBP) listing? Is it just typing out a post on my GBP listing? The answer is…wait for it…yes! But it is not just for the general public to see. How […] KEEP READING
V DIGITAL SERVICES CONFERENCE: LOCAL SEO PRESENTATION RECAP
For the Digital Conference, the Local SEO department reviewed several key aspects related to product knowledge, benefits, and industry trends that all focused on driving client success and growth. The following is an overview of the local SEO presentation: How Has Local SEO Evolved? In the last year, Google has made many changes to its […] KEEP READING
Understanding the Q&A Function on Google Business Profile
Google Business Profile is an incredibly valuable tool for businesses in every industry, providing an effective, easy connection to potential and existing customers using a suite with innovative features designed by Google. Today’s savvy shoppers often utilize the Internet as a primary method for making a decision about a particular business, making it critical that […] KEEP READING
Google Insights Adds Branded Search Metric
As a business owner, utilizing Google Insights is key. Now more than ever before is data key to your business success. Google has a toolkit to choose from to gain plenty of business-driving data from, Google Insights is one of those data products to get to know. And now, Google Insights has even given us […] KEEP READING
How Google Beacons Can Work For Your Business
Your consumers are on mobile. That’s just a fact. We all live and work through our mobile devices from connected tablets to smartphones to smartwatches. This is even truer when people are traveling through their day. Google Maps is one of the top apps consistently in all platform app markets. Google has figured out how to […] KEEP READING
Managing Multiple Google Business Locations
A franchise is a great way to get your business out there without having to get yourself out there more than you are capable. As you look at Google Business Profile (GBP), you may wonder if there’s a way to get every franchise location in the Google Local 3-pack, or in the top three results […] KEEP READING
Five Stars: How Local Reviews Can Shape Your Digital Marketing Campaign
The internet is a magical and mysterious place. Information at your fingertips, tools and applications to make life easier, and the answer to any question you can possibly dream up. What could possibly go wrong? For business owners, the convenience of the web can sometimes be brutal as your reputation hinges on what customers have […] KEEP READING
Best Practices for Managing GBP Practitioner Listings
The many features and optimizations available for Google Business Profile may seem overwhelming; however, taking advantage of features and empowering yourself to utilize the Google Business Profile platform can be greatly beneficial to your business, boosting your Local SEO rankings. But what if multiple individuals operate practices out of your business? This is a common […] KEEP READING
How to Get Review Stars in Google Search
Google Reviews and Star Ratings The way users in Google search results perceive your business can make or break your SEO efforts. A site with an optimized title tag and meta description is much more likely to be clicked on; however, this can be taken a step farther to entice users better to visit your […] KEEP READING