- Posted by Noni Cavaliere
- On July 18, 2018
Google Reviews and Star Ratings
The way users in Google search results perceive your business can make or break your SEO efforts. A site with an optimized title tag and meta description is much more likely to be clicked on; however, this can be taken a step farther to entice users better to visit your site. You may have noticed that some business search results have star ratings next to their title tag. Results with a high star rating are more likely to be clicked on, boosting click-through and conversion rates, and even improving your Local SEO rankings. For a site to show reviews in Google search results in the form of a star rating, the site must have Google Reviews that are visibly embedded into the webpage through a plug-in. These Google Business Reviews appear when users visit your Google My Business page, and positive reviews can create a positive first impression, leading more users to visit your site and ultimately patronize your business.
How to Get Positive Reviews for Your Business
The best way to influence your customers to write a Google Review for your business, increasing your star rating, is to simply ask them. Make your customers aware that they can review your business on Google by sharing a link to the reviews section of your Google My Business page, embedding Google Business Reviews on your webpage with schema markup, and asking for feedback at multiple points along the customer journey. Remember, the easier you make it to leave a review, the more reviews you will receive. Additionally, you should make sure that you respond to all of your current reviews. If you are wondering how to respond to Google Reviews, think conversational and informative. Thank your customers that have left positive reviews and reach out to customers that have voiced negative concerns, as this shows that your business is paying attention to customer feedback and cares about your customers’ experience. Responding to customer feedback will build trust in your company as well as entice more users to write a Google Review, increasing your overall star rating. If you are wondering how to remove negative reviews from Google search results, the best way is to increase your number of positive reviews. You cannot simply delete negative reviews to improve your star rating. However, if you are wondering how to remove Google Reviews that contain inappropriate content or false information, this can be done by flagging the review or disputing the review with Google.
Use Reputation Monitoring to Get More Positive Reviews
Another way to increase the number of positive reviews, and reviews in general, that your business receives is to use a reputation monitoring service. After all, not everyone has the time to monitor their online reputation while running the day-to-day operations of a business. Reputation monitoring prompts customers and site visitors to leave a review, inquires about their experience with your business, and offers you the chance to mitigate negative feedback; A reputation monitoring service helps to maximize your customer feedback, helps you to provide a better experience for your customers, and in turn, garners more positive reviews for your business. When a solid base of reviews has been built, and reviews are then embedded into your webpage with proper schema markup, a star rating will appear next to your webpage’s title tag in Google search results. Utilizing a reputation monitoring service is the simplest way to show reviews in Google search results in the form of a star rating for your business.
If you are interested in using a reputation monitoring service, V Digital Services is happy to assist. Get in touch with us today for reputation management services and find out how we can help your business to get more positive reviews and increase your star rating.