This page explains Google's rebranding of Google My Business to Google Business Profile (GBP) and its implications for local businesses' SEO marketing. It outlines the changes Google made to simplify profile creation and management, and emphasizes that ongoing optimization and maintenance of GBP listings is essential for businesses to compete in local search results.
Overview
This page explains Google's rebranding of Google My Business to Google Business Profile (GBP) and its implications for local businesses' SEO marketing. It outlines the changes Google made to simplify profile creation and management, and emphasizes that ongoing optimization and maintenance of GBP listings is essential for businesses to compete in local search results.
Google Business Profile and Local SEO Marketing | V Digital Services
Google Business Profile and Local SEO Marketing | V Digital Services V DIGITAL SERVICES BLOG Straight From The Pros Google Business Profile and Local SEO Marketing Local SEO Posted by Kevin Paulson On January 3, 2022 Google My Business is rebranding to Google Business Profile and what local businesses need to know about optimizing their profiles. According to Google, the most recent buzz around the water cooler is that the Google My Business (GMB) platform is being rebranded and will soon be known as Google Business Profile (GBP) to “keep things simple” for local businesses to create and manage their profiles. The biggest changes, other than the name, include allowing smaller businesses to claim only one location, verify, add/edit information, and even resolve specific support issues, like suspensions, from the Search or Maps area when they are logged into their business’s Gmail account. According to Google, once the rollout is complete, the Google Business Profile (GBP) website and the app will no longer be necessary for single-location businesses. However, the GMB dashboard will still be available for larger businesses with multiple locations and agencies managing multiple businesses and will eventually be renamed to Business Profile Manager . How Does This Affect A Business’s Local SEO Marketing? As a local business , Google makes it more user-friendly to create or claim and verify a GBP listing with instructional blocks right in the Search or Maps area, including everything from verifying a profile to adding hours, photos, and lifting suspensions. But what happens after the profile is set up? The term “set it and forget it” doesn’t apply to GBP profiles as business owners need to keep optimizing their listings in order to compete with other businesses in their markets. When a customer types in keywords related to a specific market, all business owners want their Knowledge Panel to be the one that shows up (or the first one in the Google 3-pack). It’s important to keep adding information with keywords to appease the Google algorithm Gods so they’ll keep granting you visibility. It’s also important to keep business information like hours of operation, addresses, phone numbers, and website URLs up-to-date to maintain credibility with customers. That’s just the tip of the Local SEO iceberg. Other areas of the GBP that business owners need to manage include responding to reviews and answering questions from the public in a timely manner. So, while Google soon will save small businesses time with verification, support, and setup, it still takes a considerable amount of time and expertise to properly optimize and maintain a profile to compete with other businesses. Having an agency like V Digital Services to manage their Local SEO marketing ensures a business owner’s GBP will align with Google best practices and maintain high visibility to customers so that they can get back to managing their businesses. Contact us today for more information or call (602) 900-9059! Contact Us Facebook Twitter LinkedIn Print Email Kevin Paulson Sr. SEO Strategist Kevin started with V Digital Services in 2018 and is an accomplished, results-driven Digital Web and SEO Organic Marketing Professional. With more than 20 years of experience in a broad range of Digital Marketing, including SEO strategy, Analytics, Web Management, Technical and Creative Development. In his free time, you can catch him reading up on the latest breakthrough in AI-driven trends, following the latest Google algorithm updates, or enjoying outdoor activities in Arizona and California. Connect on LinkedIn Business Profile, Google Business Profile, Local SEO Marketing Get To Know Us Your full-service digital marketing agency and trusted Google Premier Partner Get Started 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What is Google Business Profile and how does it differ from Google My Business?
Google Business Profile (GBP) is the new name for the Google My Business (GMB) platform. According to Google, the rebranding was done to 'keep things simple' for local businesses to create and manage their profiles. Key changes include allowing smaller businesses to claim only one location, verify, add/edit information, and resolve support issues directly from the Search or Maps area when logged into their business's Gmail account.
Will the Google My Business dashboard still be available after the rebrand?
Yes, the GMB dashboard will still be available for larger businesses with multiple locations and agencies managing multiple businesses. It will eventually be renamed to Business Profile Manager.
What does a business need to do to maintain a strong local SEO presence with GBP?
Business owners need to continuously optimize their GBP listings by adding information with keywords to compete with other businesses in their markets. They must also keep business information up-to-date including hours of operation, addresses, phone numbers, and website URLs, and respond to reviews and answer customer questions in a timely manner.
Who should contact V Digital Services for help with GBP and local SEO marketing?
Business owners who want to ensure their GBP aligns with Google best practices and maintains high visibility should contact V Digital Services. They can be reached by phone at (602) 900-9059 or through their website contact form.
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