Boost Your ROI On PPC: Pay-Per-Click Trends in 2023 Like anything in digital marketing, pay-per-click advertising is constantly evolving – and if you want to keep your business on the fast track to success, you’ll need to stay on top of the latest ad trends. Even though PPC marketing has been around for quite some […] KEEP READING
Author: Terese Cilluffo
Guide To Growing Your Business on Twitter
Twitter is everywhere. It’s how the world’s population communicates their ideas, problems, thoughts, feelings and lifestyles to the masses. Sure, there are still the traditional forms of media, but Twitter has revolutionized communication. It’s a never-ending conversation on all of the globe’s topics and it is displayed across all forms of media. There are 500 […] KEEP READING
What Are YouTube TrueView Ads
What Are YouTube TrueView Ads, and Why Should You Use Them? YouTube is the world’s largest video-streaming service. With over 3 billion monthly viewers, it’s an excellent platform for reaching customers. However, gaining traction on YouTube can take some work. This post explains what TrueView ads are and why marketers might consider using them. TrueView […] KEEP READING
7 of the Best Value Propositions for Your Business
What is a Value Proposition? Your value proposition is arguably the key component of your marketing strategy. And yet, you would be surprised to realize just how many businesses make it difficult for consumers to discern their value proposition – or can’t pinpoint it, to begin with! But whether you’re here to refine your existing […] KEEP READING
How to Encourage Customer Reviews Online
Every business owner understands that customer reviews are important – but do you really know just how valuable they can be? You might be surprised to learn just how impactful customer reviews can be, especially in our digitally-driven age. Online reviews are a powerful tool that you can leverage to achieve an array of goals […] KEEP READING
35 Effective and Unique Real Estate Marketing Ideas
According to the Association of Real Estate License Law Officials (ARELLO), there are currently about two million active real estate licensees in the United States. And while that’s certainly a sign that the industry is thriving, it’s also an indication of the intense competition you’re facing as an agent. Today’s potential buyers and sellers have […] KEEP READING
Why does a 100-year old Sales Funnel make sense?
Every business needs customers to succeed and consistent sales to grow, whether you sell products or services online, from a retail storefront or both. If you’re struggling to find customers or if you have plenty of leads, but they’re not converting, you may need to try a different tactic. Successful businesses have a strategy that […] KEEP READING
5 Red Flags in Your Franchise Marketing Plan
Becoming a franchise owner can be an excellent opportunity, especially for first-time business owners. You get the benefit of a familiar name, established customer base, and corporate support. However, this type of business comes with limitations: You may have to work within a pre-determined approach to franchise marketing. When you join a franchise as […] KEEP READING
What is Service-Based Business Marketing?
Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the […] KEEP READING
This Month in Digital Marketing
The world of digital marketing is an ever-changing landscape, with new technology and innovation constantly reshaping the possibilities for connecting with customers. Here are this month’s latest breakthroughs, from social media to SEO and everything in between: 4 Ways Digital Marketing is Changing Without further ado, here are some notable change that have taken effect […] KEEP READING