For several years now, companies have sought to bolster their online presence by curating lengthy articles, usually to the tune of several thousand words at a time. At the beginning of the information age, all of this long-form content was viewed as a great resource by search engines and, sometimes, by users. However, new trends […] KEEP READING
Author: Terese Cilluffo
The Customer Journey
At V Digital Services, the cornerstone of the partnerships we create with our clients is that we don’t sell advertising; we create Customer Journeys. But what does that really mean, and why is it important for your business? If you’re not aware by now, the Sales Funnel consists of: Awareness, Interest, Decision, Action and Loyalty. […] KEEP READING
How to Boost Your Local SEO with Great Content
Perfecting the balance between great content and local relevance is a difficult task. Even marketing professionals sometimes struggle to find the right mix. However, the goal is to make sure that you are creating content that appeals to the broad market, while making it particularly applicable to the people in your immediate surroundings. Knowing Your […] KEEP READING