The world of digital marketing is an ever-changing landscape, with new technology and innovation constantly reshaping the possibilities for connecting with customers. Here are this month’s latest breakthroughs, from social media to SEO and everything in between:
4 Ways Digital Marketing is Changing
Without further ado, here are some notable change that have taken effect or that will be changing soon.
#1 Facebook Business Pages Can Now Join and Interact with Groups
Facebook users have long touted the value of Groups-based interactions, with hundreds of millions of Facebook Groups created to fill niche interests and topics. Now, fueled by user demand, Facebook has opened Groups membership and functions to Business Pages. This means that businesses can potentially interact with customers on a much more intimate level, building brand awareness and engage in conversations to advance your business presence.
#2 Site Structure and SEO are Partners in Digital Marketing Success
Though site architecture is a vastly underrated tool in the SEO toolkit, a growing number of SEO experts are making the valuable connection. Not only does your site structure determine the usability of your website, but it also plays into the relevance and importance of your site in terms of search rankings. When done correctly, site architecture can lead to higher rankings, increased traffic, improved user engagement, and better indexing of pages.
#3 PageRank Remains Relevant
Though there have been recent conversations about Google’s possible plan to discontinue PageRank updates, digital marketers in the know still strongly believe in the power of this valuable tool. The algorithm-based data can be used in a number of ways, and there are new tools emerging that mimic the methods of the potentially dying PageRank: Ahrfs, Moz, and Majestic are lining up to fill the need.
#4 SEO Title Tags are Still Important
While some digital marketing sources are suggesting that SEO title tags are a thing of the past, these rumors are misleading. Though the use of title tags has changed in recent years, their importance should not be underestimated. Optimizing your title tags to their fullest potential will benefit you in terms of keyword rankings, CTR, social sharing, and more.
Need Professional Help with Your Digital Marketing?
If you’re a business owner looking to stay on top of the latest trends in digital marketing, V Digital Services can help. Our expert team takes an innovative approach to create personalized marketing strategies for our clients, helping you harness the full potential of digital marketing for your company’s success. Contact us to learn more about what we can do to help you navigate the dynamic world of digital marketing, and how we can make marketing work for you.