This blog post from V Digital Services, published November 2, 2018 by Taylor West, discusses four major changes in digital marketing: Facebook Business Pages can now join Groups, site structure impacts SEO success, PageRank remains relevant despite discontinuation rumors, and SEO title tags are still important despite claims otherwise.
Overview
This blog post from V Digital Services, published November 2, 2018 by Taylor West, discusses four major changes in digital marketing: Facebook Business Pages can now join Groups, site structure impacts SEO success, PageRank remains relevant despite discontinuation rumors, and SEO title tags are still important despite claims otherwise.
This Month in Digital Marketing - V Digital Services
This Month in Digital Marketing - V Digital Services V DIGITAL SERVICES BLOG Straight From The Pros This Month in Digital Marketing Digital Marketing Posted by Taylor West On November 2, 2018 The world of digital marketing is an ever-changing landscape, with new technology and innovation constantly reshaping the possibilities for connecting with customers. Here are this month’s latest breakthroughs, from social media to SEO and everything in between: 4 Ways Digital Marketing is Changing Without further ado, here are some notable change that have taken effect or that will be changing soon. #1 Facebook Business Pages Can Now Join and Interact with Groups Facebook users have long touted the value of Groups-based interactions, with hundreds of millions of Facebook Groups created to fill niche interests and topics. Now, fueled by user demand, Facebook has opened Groups membership and functions to Business Pages. This means that businesses can potentially interact with customers on a much more intimate level, building brand awareness and engage in conversations to advance your business presence. #2 Site Structure and SEO are Partners in Digital Marketing Success Though site architecture is a vastly underrated tool in the SEO toolkit, a growing number of SEO experts are making the valuable connection . Not only does your site structure determine the usability of your website, but it also plays into the relevance and importance of your site in terms of search rankings. When done correctly, site architecture can lead to higher rankings, increased traffic, improved user engagement, and better indexing of pages. #3 PageRank Remains Relevant Though there have been recent conversations about Google’s possible plan to discontinue PageRank updates, digital marketers in the know still strongly believe in the power of this valuable tool. The algorithm-based data can be used in a number of ways, and there are new tools emerging that mimic the methods of the potentially dying PageRank: Ahrfs, Moz, and Majestic are lining up to fill the need. #4 SEO Title Tags are Still Important While some digital marketing sources are suggesting that SEO title tags are a thing of the past, these rumors are misleading. Though the use of title tags has changed in recent years, their importance should not be underestimated. Optimizing your title tags to their fullest potential will benefit you in terms of keyword rankings, CTR, social sharing, and more. Need Professional Help with Your Digital Marketing? If you’re a business owner looking to stay on top of the latest trends in digital marketing, V Digital Services can help. Our expert team takes an innovative approach to create personalized marketing strategies for our clients, helping you harness the full potential of digital marketing for your company’s success. Contact us to learn more about what we can do to help you navigate the dynamic world of digital marketing, and how we can make marketing work for you. Facebook Twitter LinkedIn Print Email Taylor West VP of Agency & Client Services As the VP of Client and Agency Services, Taylor is responsible for the oversight of all fulfillment departments and client services team while also keeping close relationships with all partner sales and O&O sales. Taylor’s instrumental influence in the development and success of V Digital Services has been recognized nationally with boundless awards and achievements as he continues to lead the agency, committed to an integrity-based approach and providing clients with personalized, high-touch service. Connect on LinkedIn 1 comment Was very intrigued with the facts on Instagram and B2B market, never thought instagram is now that powerful in the B2B environment.I think, however, due to the fact that it’s hard to track conversion from Instagram, it’s still better to combine it with other social media platform, or maybe using link to a landing page. Comments are closed. Get To Know Us Your full-service digital marketing agency and trusted Google Premier Partner Get Started 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What new Facebook feature for Business Pages is discussed?
Facebook Business Pages can now join and interact with Groups, allowing businesses to interact with customers on a more intimate level, build brand awareness, and engage in conversations to advance business presence.
How does site structure relate to SEO?
Site architecture determines website usability and plays into the relevance and importance of a site in terms of search rankings. When done correctly, it can lead to higher rankings, increased traffic, improved user engagement, and better indexing of pages.
Is PageRank still relevant for digital marketing?
Yes, digital marketers still strongly believe in the power of PageRank despite recent conversations about Google's possible plan to discontinue PageRank updates. Tools like Ahrefs, Moz, and Majestic are emerging to fill the need by mimicking PageRank methods.
Are SEO title tags still important?
Yes, despite some sources suggesting title tags are outdated, their importance should not be underestimated. Optimizing title tags will benefit keyword rankings, CTR, social sharing, and more.
What does V Digital Services offer?
V Digital Services is a full-service digital marketing agency and trusted Google Premier Partner that takes an innovative approach to create personalized marketing strategies for clients.
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