Google Business Profiles (formerly Google My Business) are a powerful way to help people discover and connect with your business. Each profile serves as your digital storefront, showing up on Google Maps, Google Search, and across the web with your address, hours, photos, reviews, and more. But when you run a franchise, manage multiple locations, [...] KEEP READING
If you’ve logged into your Google Business Profile (GBP) lately, you might have noticed that your review count is not what you expected. This glitch, which surfaced over the weekend of February 9th, is a known issue currently being addressed by Google. While some businesses have seen their review count restored, many are still waiting [...] KEEP READING
When it comes to growing a home service business, visibility is key. Most potential customers turn to search engines to find the services they need, and if your business isn’t showing up, you’re missing out on valuable leads – but that’s where SEO (search engine optimization) for home services comes in. With the right approach, [...] KEEP READING
A growing number of alternative search engines are gaining traction for good reason, more than you might expect. While Google is the main search engine for many and dominates the global search engine market, it’s not the only player in town. From privacy-first platforms like DuckDuckGo to AI-powered engines like You.com, today’s users have a [...] KEEP READING
Google’s algorithm is at the heart of every search query, helping determine which content ranks well – and why. Over the years, Google has refined its algorithm hundreds of times to improve the quality and relevance of its results. Understanding the Google algorithm update history helps businesses, marketers, and SEO professionals better navigate changes in [...] KEEP READING
For business owners and marketing directors, staying updated on the SEO trends of 2025 is essential for remaining competitive. SEO will see significant shifts this year that could redefine digital marketing strategies. Discover the trends to watch and uncover insights to help you adapt and enhance your online presence effectively. How SEO Is Changing in [...] KEEP READING
YouTube has become more than just a platform for watching videos—it’s now a vital space for digital marketing, with billions of monthly users and precise audience targeting capabilities. Among the most powerful advertising formats is YouTube TrueView In-Stream Ads. These are the skippable video ads that play before, during, or after YouTube content. What makes [...] KEEP READING
Are you facing constant pressure to deliver measurable results on your ad campaigns? Paid advertising continues to get more complex and competitive in today’s fast-paced digital landscape. With rising ad costs and platform algorithm changes, the risk of wasted budget on underperforming campaigns is ever-present. So how do you manage paid advertising the right way [...] KEEP READING
The way businesses connect with their audiences is changing fast. Traditional TV, which was once the main way to reach people, is becoming less popular as more people use digital platforms. YouTube stands out in this shift, offering businesses unmatched reach, smart targeting options, and a more affordable way to advertise than traditional media. Let’s [...] KEEP READING
In today’s fast-paced, digital-driven world, building an ecommerce website is a necessity for businesses looking to stay competitive and grow. Whether you’re enabling online sales for an established company or launching a new ecommerce venture, having the right foundation for your online store is key to success. Let’s walk through how to build an ecommerce [...] KEEP READING
Google Analytics is an incredibly useful tool for understanding and optimizing your website’s performance. By integrating it with your WordPress site, you can unlock valuable insights about your audience, traffic sources, and content performance. Why You Want Google Analytics for Your WordPress Site Google Analytics provides unparalleled insights into your website’s performance, making it an [...] KEEP READING
A website footer is often an overlooked element, but it plays a crucial role in providing essential information and improving user experience. Whether you want to include contact information, social media links, or a copyright notice, having a well-designed footer is important for both aesthetics and functionality. Designing a WordPress Footer When it comes to [...] KEEP READING
Digital marketing plays an important role in the success of modern franchises. Whether you’re growing your franchise network or enhancing visibility for local outlets, an effective strategy helps drive consumer engagement and business growth. By leveraging the right digital channels, franchises can create cohesive messaging across national and local audiences while optimizing marketing efforts for [...] KEEP READING
content marketing, content strategy tips, digital marketing, Franchise Marketing
by Kenny Stocker
In today’s world, franchise content marketing is an essential component of your business. Gone are the days when the only way of advertising was to hang a sign outside of your establishment and knowing that word of mouth for exemplary service would bring in more customers. Now, businesses must use a multifaceted approach to increase [...] KEEP READING
