Working with influencers can be an excellent choice for reaching and capturing the interest of a higher percentage of your target audience in an age when many of your potential customers receive the majority of their ads and research new products on social media and other digital platforms. Here are four of the most significant ways partnering with YouTubers, Instagrammers, and other influencers can benefit your brand!
Spark New Lead Generation
Most small businesses and other lesser-known brands have a limited reach when working on their own, especially when they are just getting started and attempting to gain traction on social media. While it is important to remember that your target audience is not “everyone,” creating content that is personal enough to find and capture the attention of the right potential customers can only go so far. Partnering with influencers with similar markets to yours can quickly connect you with a much larger number of the type of people your products are designed for and generate leads that may have never found or shown an interest in your brand without the endorsement of a favorite influencer.
Increase Conversions
Positive personal testimonials can go a long way toward helping potential new customers build trust in your brand and its ability to fill a specific need in their lives, which can result in significantly higher conversion rates. Partnering with influencers that already emulate the lifestyle their followers enjoy taking cues from can be a helpful strategy for convincing them that your products are an excellent fit for the lifestyle they are working to create.
Boost Engagement
Influencers’ followers naturally enjoy liking and commenting on posts, and having their favorite influencers respond to their social media comments can be especially exciting. Your brand can utilize followers’ trust in their favorite influencers to start conversations that build followers’ interest in hearing more about your brand and visiting your website or social media pages to dig deeper. Rather than relying on basic and impersonal social media ads, having influencers share personal details about exactly why they love your products can encourage followers to ask questions and eventually try products for themselves.
Build Brand Recognition
Few potential customers are likely to make a purchase the first time they hear about a new brand, but hearing glowing testimonials from several of their favorite influencers over time can go a long way toward reminding them that they have heard good things about everything your business has to offer the next time they are in the market for products like yours.
At V Digital Services, we are here to help your brand understand and leverage the benefits of influencer marketing and other emerging advertising trends. Contact us today to learn more about what to expect when reaching out to influencers and planning your first brand deals or to get started!