Author: Taylor West

There’s a lot of information about writing press releases available out there, but knowing when it’s time to pitch a potential press release opportunity to your business owner or upper management may still be somewhat of a mystery for people who don’t work in publicity full-time. Press releases are not “old-school” modes of delivering your […] KEEP READING

You’ve worked tirelessly to deliver a consistently first-class customer experience, putting customer needs first every step of the way. So, you should only ever receive positive feedback and glowing customer reviews, right? Not necessarily. Unfortunately, bad reviews are simply a part of being a business owner. Even when you do your very best, things happen: […] KEEP READING

Are you running the attribution model you need to reach your marketing goals? Many business owners struggle to determine which marketing methods to prioritize, which methods to optimize, and which methods to quit. With all of the different tactics and so-called experts floating around the Internet pushing the newest trends, it’s no surprise that many […] KEEP READING

We are excited to announce that V Digital Services has been awarded Premier Partner Status by Google, highlighting our dedication to our clients and proven search strategies. What does this mean for the VDS team and our clients? Aside from serving as a testament to the profitable, goal-oriented results we consistently deliver to our clients. […] KEEP READING

Frequently Asked Questions What’s the Difference Between Brand Positioning and Brand Identity? Brand positioning is the distinctive market category and value claim a brand occupies in customers’ minds. Brand identity is the visual and verbal expression (logo, voice, design system) used to communicate that positioning. How Often Should a Business Reassess Its Market Positioning? Major […] KEEP READING

How to Create a Landing Page Whether you’re a seasoned business owner or a fledgling entrepreneur, the term “landing page” can be somewhat of a mystery. While the term is frequently used in discussions of online marketing and often described as a “must-have” feature of marketing campaigns, it’s not uncommon for people to have plenty […] KEEP READING

According to the Association of Real Estate License Law Officials (ARELLO), there are currently about two million active real estate licensees in the United States. And while that’s certainly a sign that the industry is thriving, it’s also an indication of the intense competition you’re facing as an agent. Today’s potential buyers and sellers have […] KEEP READING

From small-scale projects to your organization as a whole, a SWOT analysis can be a highly effective and valuable tool for virtually any application. Offering a detailed picture of both potential and performance, it can be a smart method of evaluation for many different purposes. If you’ve spent some time working in a corporate office […] KEEP READING