No matter how unique your business may be, it can sometimes feel as if you have countless competitors with concepts nearly identical to yours. And depending on your industry, you might very well be dealing with some serious oversaturation. Luckily, you can set yourself apart with the right strategy and create a niche where your […] KEEP READING
Author: Taylor West
New Update To Healthcare Provider Policy for Google Ads
Summary: Starting June 2, 2021, Google updated their Healthcare and Medicines Policy requiring health insurance advertisers to obtain a G2 Health Insurance Provider certification before they can proceed to advertise on any Google Ads Platform in the United States. Government advertisers are exempt from certification. Full Article: Beginning June 2, 2021, Google will require all […] KEEP READING
SEO vs PPC – Adwords: Pros and Cons of Both
When you’re working with a limited digital marketing budget and need to maximize your return on investment, being prepared to make informed decisions is key. And even once you reach a level of success that allows you to invest far more in advertising, cost-effectiveness will likely always be a top priority. One of the most […] KEEP READING
How to Start Programmatic Advertising – A Beginners Guide
In the wide world of digital advertising, programmatic ads are a hot topic of conversation. Thought leaders, marketing professionals, and everyday business owners alike are discussing the benefits of programmatic advertising – and why it might just be the catalyst for the reinvention of the industry. But even as programmatic advertising evolves from a trend […] KEEP READING
How To Create A Facebook Ad That Converts
Creating a Facebook Ad that converts is vital to the overall success of the Facebook Campaign. Getting traffic to the website is the easy part, but receiving traffic to your website is just a piece of the puzzle. Once you receive traffic on your website, you want to have people take a desired action. Are […] KEEP READING
Broad Match Modified is Moving to an Updated Version of Phrase Match
Starting February 18, 2021, Google ads announced that they would be making changes to broad match modified (BMM) and phrase match keywords. Phase one has already started rolling out to eight languages (English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian); all others will roll out in Q2. Google expects to be fully rolled out […] KEEP READING
What is a Landing Page? Do I Need One?
How to Create a Landing Page Whether you’re a seasoned business owner or a fledgling entrepreneur, the term “landing page” can be somewhat of a mystery. While the term is frequently used in discussions of online marketing and often described as a “must-have” feature of marketing campaigns, it’s not uncommon for people to have plenty […] KEEP READING
Facebook Boosted Posts – Benefits and Best Practices
What is a Boosted Post? Boosted Posts are a type of advertising where Facebook allows businesses to choose a post and have it populate in the Facebook News Feed to anyone they want, based on their interests, demographics, etc. If you want to develop brand awareness or audience engagement, then a Boosted Post is a […] KEEP READING
SEO for Your Linkedin Profile – The Complete Guide
You might think that search engine optimization is something reserved for your business website and digital marketing content, but SEO actually has powers that reach far beyond that. As it turns out, learning how to optimize your LinkedIn profile is something that you’ll want to tackle sooner than later. For years, LinkedIn has had a […] KEEP READING
How to Test Site Speed and Improve Web Page Load Time
Updated: 4 March 2021 Do you suffer from slow load times on your website? Chances are that if you’re reading this article you are! Slower than normal load speed is annoying and it could be costing you valuable traffic. It’s also a well-known fact that Google considers a web page’s load time as a ranking […] KEEP READING