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Author: Taylor West
Foot Traffic and Your SEO Campaign: Why Marketing Matters
From the earliest beginnings of a business, figuring out how to attract a steady stream of traffic has been one of the primary challenges faced by every retailer. And now that modern consumers have more options than ever, figuring out how to drive traffic to your store has never been more important. Foot traffic is […] KEEP READING
A Complete Guide to the Google Penguin Algorithm Update
Nearly a decade ago, Google debuted a major update to their algorithm, aiming for manipulative link-building practices and link spam – and the rest, as they say, was history. Officially known as the Google Penguin Update, the webspam algorithm forever changed the way websites are ranked by Google. Before it was released, link volume was […] KEEP READING
5 Strategies for High-Performing Holiday PPC Campaigns
It’s that time of the year again. We are right in the heart of the holiday shopping season and both online and brick-and-mortar retailers expect the highest traffic at this time of the year. This is great for retailers, but competition is also likely to be higher than normal. We will be discussing some of […] KEEP READING
8 Effective eCommerce SEO Tips To Boost Store Traffic
Ecommerce retailers need to focus on SEO even more than the average business. If increased traffic directly impacts your bottom line, which it certainly will, eCommerce SEO needs to be an absolute priority when it comes to your overall marketing strategy. In fact, with online stores, you could be looking at the potential to double […] KEEP READING
Guide to Building Local Landing Pages
Updated: Sept 2021 Local landing pages have some serious potential to convert the right users for your business, and there are plenty of numbers that back that up. What’s the catch? If you want to successfully secure those conversions and see measurable results for your business, you’re going to need to know how to build […] KEEP READING
How to Get Backlinks
If you want to implement a successful search strategy that drives traffic to your website, there are two words you need to know now: Relevance Authority And we don’t mean just knowing what the words themselves mean; we’re talking about understanding them as key ranking factors and the building blocks of an effective SEO strategy. […] KEEP READING
Positioning in Marketing: Carving Out Your Business Niche
No matter how unique your business may be, it can sometimes feel as if you have countless competitors with concepts nearly identical to yours. And depending on your industry, you might very well be dealing with some serious oversaturation. Luckily, you can set yourself apart with the right strategy and create a niche where your […] KEEP READING
New Update To Healthcare Provider Policy for Google Ads
Summary: Starting June 2, 2021, Google updated their Healthcare and Medicines Policy requiring health insurance advertisers to obtain a G2 Health Insurance Provider certification before they can proceed to advertise on any Google Ads Platform in the United States. Government advertisers are exempt from certification. Full Article: Beginning June 2, 2021, Google will require all […] KEEP READING
SEO vs PPC – Adwords: Pros and Cons of Both
When you’re working with a limited digital marketing budget and need to maximize your return on investment, being prepared to make informed decisions is key. And even once you reach a level of success that allows you to invest far more in advertising, cost-effectiveness will likely always be a top priority. One of the most […] KEEP READING