Take a look at the goals of any business owner or marketer, and you’re just about guaranteed to see “get more customers” at the top of the list. In fact, if you’re a business owner or marketer yourself, you probably already know that an increase in customers is key to achieving most (if not all) […] KEEP READING
Author: Taylor West
Best Lawyer Websites
In any industry, a high-quality website is vital for success – but that is particularly true for those belonging to the legal field. And although legal website designs require certain specialized considerations, like all online content, they should engage the user, deliver key information, and highlight the distinctive branding. Clarity and a sense of professionalism […] KEEP READING
Building an Effective B2B Digital Marketing Strategy
Updated Dec 16th, 2024 Developing a strong B2B digital marketing strategy is essential for businesses aiming to stay competitive in today’s fast-paced market. The unique dynamics of B2B transactions, like longer sales cycles, multiple decision-makers, and a focus on value-driven solutions, demand a tailored approach that maximizes reach and impact. Benefits of B2B Digital Marketing […] KEEP READING
The Absolute Beginner’s Guide to Google Analytics
If you’re a business owner that has yet to put the power of Google Analytics to work for you, now’s the time to start. It offers a massive amount of invaluable data, empowers you to make more informed business moves, and is completely free – what’s not to love? Well, for plenty of people, figuring […] KEEP READING
An Introduction to Marketing as a Service aka MaaS
Updated Date: May 23, 2022 Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. […] KEEP READING
Content is King and a Good Story is Everything
Content might be the most overlooked element of a marketing campaign, but it’s hard to imagine where marketing would be today without it. Well, here’s the simple answer – marketing, especially digital marketing, would not exist without content! People often get fixated on their site’s search engine ranking or what keywords are most relevant to […] KEEP READING
Digital Marketing KPIs Your Franchise Should Care About the Most
Any good marketer understands the value of analyzing data to maximize the ROI of a digital marketing campaign. Creating key performance indicators allows you to measure the success of your current campaign and helps you determine ways it can be improved. Good KPIs should be specific, measurable, achievable, relevant and time-bound so they can effectively […] KEEP READING
What is Service-Based Business Marketing?
Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the […] KEEP READING
Google reviews and how to remove them
Google reviews are a valuable asset for an SMB (SMB is an abbreviation for small and medium-sized businesses) in an ever-evolving online world. Reviews are a window into real-world customers’ views and opinions of services and products. They are an integral part of online shopping but also essential for local businesses. More and more users […] KEEP READING
How To Build White Hat Backlinks for Small Businesses
Link building is a touchy subject. Just the word “building” sounds manipulative and has a negative ring to it, in some people’s minds. “Earning” links sounds much better, don’t you think? That being said, link building absolutely needs to be a part of your overall SEO strategy because links are arguably still the most important […] KEEP READING