Updated: April 29th, 2024 Paid media is the basis of nearly any company’s marketing plan, with paid campaigns and ad types taking on a different shape depending largely on the individual business. It is a multi-pronged marketing strategy that offers a wide range of options for reaching potential and existing customers, as well as achieving […] KEEP READING
Author: Mike V
Paid Media: Asking The Right Questions
Paid Media is a great tool for most types of legal businesses, but your business must have the right strategy to meet your goals. The first step in crafting the appropriate paid strategy is understanding your business and your goals. By going through the following questions, you will discover the information needed for a successful […] KEEP READING
Time to Think About Native Ads
As the world of digital marketing grows larger and more powerful every day, odds are that you’ve heard about the concept of native ads. Whether your business is brand new or well-established, changing the way you think about marketing can have a measurable effect on your footprint in the market – and one of the […] KEEP READING
Understanding Influencer Marketing for Small Businesses
In the business world, there has been a lot of hype around influencer marketing. Most of the talk is around paying celebs big money to be seen on Instagram, Twitter, or YouTube with your product. Not only are celebrity driven paid product endorsements out of trend as consumers become more aware about paid influencer marketing […] KEEP READING
Paid Media Strategies for the Holidays that Really Work
The holidays are here and it’s best not to leave your marketing strategy unaddressed during this time. Sure, there are plenty of free marketing tools available to help you expand your reach this holiday season, but you should make sure you are getting the greatest reach with the help of some paid media strategies as […] KEEP READING
How V Digital Services Can Help Your HVAC Service Business
Recently, Google announced an all-new feature that will help residents in your service area locate providers for all kinds of home service needs. This includes everything from locksmiths to plumbers to HVAC services. The goal of this new ad feature is to make it easier for homeowners to locate companies that are active in their area […] KEEP READING
Rethinking the TV Commercial with YouTube Ads
Let’s say you’ve been toying with the idea of creating a quick video promoting one of your most beloved products on television. Many of your competitors might be putting ads on TV, and you may feel like you need to do the same to keep up. However, depending on the time of day, a 30-second […] KEEP READING
Why You Should Think Mobile-first for Facebook Ads
In their 2016 Q2 Earnings report, Facebook revealed that mobile advertising revenue represented approximately 84 percent of overall advertising revenue, up from 76 percent in the second quarter of 2015. Daily Active Users and Monthly Active Users on mobile have also been steadily on the rise since 2012. What does this mean for businesses looking […] KEEP READING
Brace Yourself – Holiday Shopping Is Coming: Five Ways to Dominate the Season
It’s never too early to start holiday shopping. This sentence rings true in the ears of a lot of consumers. You may think you have a lot of time to prepare for the festive season, but time flies when you’re running a business. Take advantage of the next three months and prepare for the upcoming […] KEEP READING
How to Market Your Business with Facebook Video Ads
Facebook videos are one of the fastest-growing advertising methods on the web. Videos provide customers with a quick view of what your company has to offer, and they grab a ton of attention on news feeds that are typically full of family pictures and text-based posts. Here’s what you need to know about using video […] KEEP READING