This blog post outlines five Google AdWords strategies for businesses to maximize sales during the holiday shopping season: going digital across devices, using remarketing to target high-value customers, leveraging ad extensions for visibility, updating ad copy with seasonal messaging, and utilizing Shopping ads. The post emphasizes the importance of early preparation for the competitive holiday period.
Overview
This blog post outlines five Google AdWords strategies for businesses to maximize sales during the holiday shopping season: going digital across devices, using remarketing to target high-value customers, leveraging ad extensions for visibility, updating ad copy with seasonal messaging, and utilizing Shopping ads. The post emphasizes the importance of early preparation for the competitive holiday period.
5 Ways to Dominate the Holidays by Running Google AdWords | V Digital Services
5 Ways to Dominate the Holidays by Running Google AdWords | V Digital Services V DIGITAL SERVICES BLOG Straight From The Pros Brace Yourself – Holiday Shopping Is Coming: Five Ways to Dominate the Season Paid Media Posted by Mike V On November 23, 2016 It’s never too early to start holiday shopping. This sentence rings true in the ears of a lot of consumers. You may think you have a lot of time to prepare for the festive season, but time flies when you’re running a business. Take advantage of the next three months and prepare for the upcoming storm that is holiday shopping by running paid ads . 5 Ways to Use Google AdWords to Dominate the Holidays Here are five Google AdWords strategies to help you dominate the holidays. 5. Go Digital! The times are a changin’. No longer do we expect people to open up their catalog or drop into a store to make their purchases. People are taking to their phones and computers to make purchases and conduct research on this year’s hottest toys or best electronic products. Also, make sure to spend your money wisely, by focusing on devices that tend to give your product the best conversion rate. Google AdWords displays ads across three device archetypes, tablet, mobile and computer devices. With Google’s latest update to AdWords, you’re now free to adjust bids per device to your liking, making sure you have the most power and options heading into the hectic holiday season. 4. Remarketing, the 80/20 Rule Also known as Pareto’s Principle , the 80/20 rule states that 20% of your customers will account for 80% of your sales [Pareto principle]. Tailoring your holiday messaging to those customers’ tastes and search history is a great way to increase your total holiday revenue. Remarketing works on various platforms within the AdWords spectrum, from the use of RLSA in the Search Network to the dynamic remarketing in the Google Display Network . Find out which network and platform provides the best conversions for you, and remarket to returning customers. If you want to take it a step further, you can incorporate conversion rate optimization elements to improve performance without increasing your spend. 3. Use Your Ad Extensions Ad extensions give your ads extra real estate on the SERP (search engine results page) and help provide shoppers with more information. They also make your ads stand out, and the best part, it’s all FREE! With ad extensions you’ll be able to provide information on your physical location, phone number, reputable reviews and even prices for certain products. Make use of as many of the ad extensions shown above as possible, to give your ads a leg up on the competition. As Black Friday and Cyber Monday come closer, expect to see an additional Structured snippet extension [Sell More on Black Friday and Cyber Monday with AdWords Structured Snippets] that will emphasize any additional information or savings to potential shoppers. 2. Focus Your Ad Copy Don’t just let your old ad copy run during the holiday season, take this time to target those seasonal shoppers and try and convert them into regular shoppers. Use different techniques to help make your ads stand out during the holidays. Include holiday/seasonal messages in your ad content; include one-time or seasonal sales/discounts, and other seasonal incentives such as “avoid the holiday rush.” Try generating a sense of urgency that will make the shopper want to click on your ad right away. 1. Include Shopping Ads and PLA Shopping ads are one of the best tools AdWords offers for the Holiday season. These ads are not only cheaper in click pricing, but have almost everything a shopper is looking for when making a purchase on a product. Shopping ads provide searchers and potential shoppers with an image of the product, the price, reviews, and any potential special offers as well. The best part is Google typically shows ads that are above the fold (top half of the page), and even above search ads, so it’s the very first thing searchers see. Shopping ads tend to be a little more complicated than other aspects of AdWords, so it’s imperative that you gather all the resources necessary to implement Shopping Campaigns well before the start of the holiday shopping season. Begin Your Holiday AdWords Campaign Early Don’t let the holiday madness sneak up on you. Prepare and plan ahead for the most successful shopping season you’ve had in years! Contact V Digital Services for more information on how to dominate this upcoming holiday shopping season! Facebook Twitter LinkedIn Print Email Mike V Paid Media Manager Mike Venable manages the day-to-day operations and strategy of the paid team at V Digital Services. He has worked at V Digital for over 3 years and has helped drive department growth, operational success, and expert campaign strategy for our client base. He has driven paid strategy for national, regional, and local clients over the course of his 8+ year careers in paid media. Connect on LinkedIn Get To Know Us Your full-service digital marketing agency and trusted Google Premier Partner Get Started 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What are the five Google AdWords strategies mentioned for dominating the holidays?
The five strategies are: (5) Go Digital by optimizing for mobile, tablet, and computer devices; (4) Use Remarketing based on the 80/20 rule to target top-performing customers; (3) Use Ad Extensions to provide extra information for free; (2) Focus on seasonal Ad Copy with urgency and holiday messaging; and (1) Include Shopping Ads and PLA (Product Listing Ads).
What is the 80/20 rule and how does it apply to holiday marketing?
The 80/20 rule, also known as Pareto's Principle, states that 20% of customers will account for 80% of sales. The post recommends tailoring holiday messaging to these high-value customers' tastes and search history to increase total holiday revenue through remarketing.
What are the benefits of using ad extensions?
Ad extensions provide extra real estate on the search engine results page (SERP) and help shoppers find more information about your business at no cost. They allow you to display physical location, phone number, reviews, and product prices, helping your ads stand out from competition.
Why are Shopping ads recommended for the holiday season?
Shopping ads are recommended because they have cheaper click pricing than other AdWords options, display product images, prices, reviews, and special offers, and Google typically shows them above the fold and even above regular search ads, making them the first thing searchers see.
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