Last month, Google Maps established 15 years of service, marking a milestone in the platform’s history. So to celebrate, Google has released additional features for the Google Maps App, available on Android and iOS. These features include: Explore – A local search map with additional listings featured, including hotels, upcoming events, as well […] KEEP READING
Tag: Local SEO
Digital Marketing KPIs Your Franchise Should Care About the Most
Any good marketer understands the value of analyzing data to maximize the ROI of a digital marketing campaign. Creating key performance indicators allows you to measure the success of your current campaign and helps you determine ways it can be improved. Good KPIs should be specific, measurable, achievable, relevant and time-bound so they can effectively […] KEEP READING
Major SEO Updates We’ve Seen Impact Local Businesses
Major Local SEO Updates We’ve Seen Impact Local Businesses In the world of online business, staying competitive requires that you keep up with the latest SEO updates and trends. The digital marketing landscape is always changing, and there is proof of that. During this period, there have been major changes impacting local businesses. The new […] KEEP READING
Products feature of Google Business Profile | When, Why & How to Use It
Google Business Profile has added to the growing online tool bag of business owners by adding a product feature to the platform. Businesses that want to showcase their products without having to navigate to a website can build out the product menu with images, content and much more. This menu is located on the knowledge […] KEEP READING
Google Business Profile now limits service area zip codes
As many of us know, a lot of businesses don’t simply operate out of one specific location. Some provide services at multiple locations such as AC service providers, plumbers, lawyers, etc. Other businesses might provide services in and outside of their main location such as restaurants that carter, pizza delivery, mobile medical services and so […] KEEP READING
How Google Business Profile is Using Photo Content
RELEVANT GOOGLE BUSINESS PROFILE PHOTOS ARE NOW PRESENTED TO BROWSERS USING KEYWORD SEARCHES! Photos are one of the top aspects when presenting a business to the general public. Photos can either draw in massive sales or they can keep online searchers from giving your business the time of day. Images can potentially make or break […] KEEP READING
Can you self manage Google Business Profile without an Agency ?
I have been working with over 400 Google Business Profile clients, working to make sure they rank locally above position 10, ideally, ranking in the local 3-pack, for some time now. I am often asked the same questions; “what do you do,” “how do you do it,” “can’t I just do this all myself”? The […] KEEP READING
Voice Search and Google Business Profile
According to many studies, the integration of voice-assisted technology has gone beyond the initial stages of first use. Now “voice” technology is starting to increase usage in homes and businesses across the country. Is your business ready for voice? A recent study from eMarketer.com estimates that 111.8 million people that live in the US […] KEEP READING
Yelp & Grubhub: Smoke, Mirrors, and Calls
Business Owners beware. Not long after Grubhub’s web domain scandal, featured on the New Food Economy report, they again find themselves on another hot topic. This time, however, they are not alone. Yelp and Grubhub announced a long-term partnership back in mid-2017. In March of 2018, they completed their online ordering integration. This integration should […] KEEP READING
Google Business Profile Posting and How It Can Help Your Business
Every single day the digital space gets more and more competitive, and the challenge to grab customers and showcase your business becomes increasingly difficult. That is why it is essential to take any action possible to gain an advantage in the marketplace. Google’s posting feature is one of those actions you should be taking. What […] KEEP READING