This page explains how voice search technology is reshaping local SEO and why businesses should optimize their Google Business Profile (GBP) listings to capture voice search traffic. It details how V Digital Services helps businesses prepare for voice search by optimizing GBP data, managing business listings across major voice assistant platforms (Google Assistant, Siri, Alexa, and Cortana), and implementing structured data markup.
Overview
This page explains how voice search technology is reshaping local SEO and why businesses should optimize their Google Business Profile (GBP) listings to capture voice search traffic. It details how V Digital Services helps businesses prepare for voice search by optimizing GBP data, managing business listings across major voice assistant platforms (Google Assistant, Siri, Alexa, and Cortana), and implementing structured data markup.
Voice Search and Google Business Profile - V Digital Services
Voice Search and Google Business Profile - V Digital Services V DIGITAL SERVICES BLOG Straight From The Pros Voice Search and Google Business Profile Local SEO Posted by Kevin Paulson On September 12, 2019 According to many studies, the integration of voice-assisted technology has gone beyond the initial stages of first use. Now “voice” technology is starting to increase usage in homes and businesses across the country. Is your business ready for voice? A recent study from eMarketer.com estimates that 111.8 million people that live in the US will use a voice assistant at least monthly this year. The report also sites that this is an increase of 9.5% from 2018. What are people using voice technology for? A 2018 study by Social Lens indicates that 40% of those that use voice search, use the technology to find a nearby store. [A better mobile voice experience needed - almost half of smartphone owners use voice commands atleast monthly.] This is the essence of what Local SEO is designed for, that micro-moment when something nearby is needed. The steady increased use of voice by consumers has not gone unnoticed by the business community. A recent study conducted by Adobe in conjunction with Advanis shows that of 401 businesses polled, an overwhelming majority of the companies were aware of both the needs and the benefits of voice in the digital marketplace. 91% of 401 business decision-makers surveyed said they already are making significant investments in voice, and 94% said they plan to increase their investments in the next year. 95% of those surveyed agree that voice will drive conversion and increase revenue. 91% of 401 business decision-makers surveyed said they already are making significant investments in voice, and 94% said they plan to increase their investments in the next year. 95% of those surveyed agree that Voice will drive conversion and increase revenue. What are the platforms being developed, and how does Local SEO enhance a business’s presence on those platforms? Right now, we know that Amazon, Google, Apple, and Microsoft dominate the landscape when it comes to user-base. We address the information sources used by these providers, on multiple platforms. Optimization begins with the Google Business Profile listing GBP (Google Business Profile) optimization is the cornerstone for preparing a business for voice search. We do this by ensuring that the listing has the correct categories, attributes, and content, and we also ensure that NAP information is consistent on all other director ies and platforms. The following is a list of the big four-voice assistants and how we affect change on those platforms. Siri Search: Google – GBP Optimization Business listings: Apple maps – Top Tier Management Reviews: Yelp – Top Tier Management and Review Monitoring Alexa Search: Bing – Top Tier Management Business listings: Yelp- Managed Through Top Tier Reviews: Yelp – Top Tier Management and Review Monitoring Google Assistant Search: Google – GBP Optimization Business listings: Google Business Profile – GBP Optimization Reviews: Google Business Profile – GBP Optimization and Review Management Cortana Search: Bing – Top Tier Management Business listings: Bing – Top Tier Management Reviews: Yelp – Top Tier Management and Review Monitoring The Organic Component Through the Local SEO service, we provide Structured Data or, Local Schema code as an organic component that will enhance business landing pages. This service creates consistency and synergy between Google Business Profile and the client’s business website. This data will be indexed by Google and used to produce enhanced results from voice search. Google Business Profile Menu Another way in which we improve visibility for clients is by making use of the Google Business Profile menu feature. Creating a complete and accurate menu with the GBP dashboard yields impressive results when it comes to voice search. A recent test for finding additional information through voice in a longtail search found that Google is using additional dashboard features to produce more accurate results. When using natural language in a recent search to find a Pizza restaurant that also serves lasagna, we discovered that Google digs deep for the info. The screenshot shows that Google returned Pizza Restaurants with Lasagna on the menu. Service menus can be created for most businesses. These are just a few of the ways we are specializing our strategy to enhance voice search results. By ensuring that all data is complete, accurate, and full of unique content, we are already fulfilling Google’s best practice guidelines. This expert work will not only give businesses increased visibility but increased ranking as well. Frequently Asked Questions How Does Voice Search Find Local Businesses? Voice search assistants pull most local results from Google Business Profile data — name, category, hours, address, and customer reviews. Optimizing GBP is the highest-impact voice search SEO action a local business can take. What’s the Difference Between Voice Search Queries and Typed Queries? Voice queries average 8-12 words versus 2-3 for typed. They use natural conversational phrasing and are often question-formatted. Optimizing for voice means structuring content around full-sentence questions and conversational answers. Does Voice Search Favor Featured Snippets? Yes. Voice assistants typically read aloud the featured snippet for the matched query. Earning featured snippets through structured Q&A content and concise answers dramatically increases voice search visibility. How Important Are GBP Reviews to Voice Search? Critical. Voice assistants weigh review count and average rating heavily when surfacing local results. Businesses with strong review profiles dominate voice answers for ‘near me’ and ‘best in [city]’ queries. What Schema Markup Helps Voice Search Visibility? FAQPage, HowTo, LocalBusiness, and Speakable schema all improve voice answer eligibility. Speakable specifically marks content for voice rendering on Google Assistant; news publishers benefit most from it. Facebook Twitter LinkedIn Print Email Kevin Paulson Sr. SEO Strategist Kevin started with V Digital Services in 2018 and is an accomplished, results-driven Digital Web and SEO Organic Marketing Professional. With more than 20 years of experience in a broad range of Digital Marketing, including SEO strategy, Analytics, Web Management, Technical and Creative Development. In his free time, you can catch him reading up on the latest breakthrough in AI-driven trends, following the latest Google algorithm updates, or enjoying outdoor activities in Arizona and California. Connect on LinkedIn Local SEO Get To Know Us Your full-service digital marketing agency and trusted Google Premier Partner Get Started 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
How does voice search find local businesses?
Voice search assistants pull most local results from Google Business Profile data including name, category, hours, address, and customer reviews. Optimizing GBP is the highest-impact voice search SEO action a local business can take.
What is the difference between voice search queries and typed queries?
Voice queries average 8-12 words versus 2-3 for typed queries. They use natural conversational phrasing and are often question-formatted. Optimizing for voice means structuring content around full-sentence questions and conversational answers.
Does voice search favor featured snippets?
Yes. Voice assistants typically read aloud the featured snippet for the matched query. Earning featured snippets through structured Q&A content and concise answers dramatically increases voice search visibility.
How important are GBP reviews to voice search?
Critical. Voice assistants weigh review count and average rating heavily when surfacing local results. Businesses with strong review profiles dominate voice answers for 'near me' and 'best in [city]' queries.
What schema markup helps voice search visibility?
FAQPage, HowTo, LocalBusiness, and Speakable schema all improve voice answer eligibility. Speakable specifically marks content for voice rendering on Google Assistant; news publishers benefit most from it.
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