Category: Local SEO

How Google Beacons Can Work For Your Business
Your consumers are on mobile. That’s just a fact. We all live and work through our mobile devices from connected tablets to smartphones to smartwatches. This is even truer when people are traveling through their day. Google Maps is one of the top apps consistently in all platform app markets. Google has figured out how to [...] KEEP READING
Managing Multiple Google Business Locations
A franchise is a great way to get your business out there without having to get yourself out there more than you are capable. As you look at Google Business Profile (GBP), you may wonder if there’s a way to get every franchise location in the Google Local 3-pack, or in the top three results [...] KEEP READING
Five Stars: How Local Reviews Can Shape Your Digital Marketing Campaign
The internet is a magical and mysterious place. Information at your fingertips, tools and applications to make life easier, and the answer to any question you can possibly dream up. What could possibly go wrong? For business owners, the convenience of the web can sometimes be brutal as your reputation hinges on what customers have [...] KEEP READING
Best Practices for Managing GBP Practitioner Listings
The many features and optimizations available for Google Business Profile may seem overwhelming; however, taking advantage of features and empowering yourself to utilize the Google Business Profile platform can be greatly beneficial to your business, boosting your Local SEO rankings. But what if multiple individuals operate practices out of your business? This is a common [...] KEEP READING
How to Get Review Stars in Google Search
Google Reviews and Star Ratings The way users in Google search results perceive your business can make or break your SEO efforts. A site with an optimized title tag and meta description is much more likely to be clicked on; however, this can be taken a step farther to entice users better to visit your [...] KEEP READING
Understanding the Risks of Bad Local Listings
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google Business Profile listing, Bing [...] KEEP READING
How to Use Google Business Profile Posting to Bring In Customers
Google Posting for Google Business Profile is a relatively new feature that allows businesses to post original content alongside an image to be displayed in the knowledge panel of their Google Business Profile listing. These posts can be used to showcase content relevant to your business, providing your customers with whatever information you choose; however, [...] KEEP READING
How Brand Prominence Impacts Local SEO
Local SEO data indicates 61% of people expect search results to be tailored to their location. People are on the go now more than ever, and they want to find businesses that solve their needs as fast and as physically close to them as possible. To no surprise, Google has rewritten the rules on how [...] KEEP READING
Local SEO Landing Pages – How to Write & Create Them
Landing pages are important for any website because they are a visitor’s first impression of the business itself. Having a great landing page is the difference between engaging a visitor or driving them away. But landing pages also play an important role in getting a visitor to your site in the first place. This is [...] KEEP READING
Google Business Profiles Unveil Chat Functionality
Have you ever searched for a business online only to find that you’re not sure if it’s exactly what you need? Apparently, this problem has become so widespread for internet users that Google has decided to roll out a new chat feature on their Google Business Profiles. This chat function will allow wary searchers to [...] KEEP READING