Category: Local SEO

Local SEO for Franchises: Essential Franchise SEO Strategies in 2025
Updated Date: August 17, 2023 You’ve probably been hearing about SEO for businesses quite a bit lately, but as a franchise owner, how does SEO apply to your business? The simple truth is that there are important additional steps to take if you want your franchise to stand out from the crowd. To truly shine [...] KEEP READING
How to Boost Your Local SEO with Great Content
Perfecting the balance between great content and local relevance is a difficult task. Even marketing professionals sometimes struggle to find the right mix. However, the goal is to make sure that you are creating content that appeals to the broad market, while making it particularly applicable to the people in your immediate surroundings. Knowing Your [...] KEEP READING
The Effect of Google’s Possum Update on Mobile
Updated Date: May 23, 2022 On September 1st, something very important in the Local SEO industry occurred. Google changed the rules for how results will be displayed in Search and Map results for Businesses by releasing their new update, Possum, as it’s been called by the Local SEO community. Analysis is still early regarding what [...] KEEP READING