Category: Local SEO

What is local SEO content? Is it just a simple description I add about my business for others to read on my Google Business Profile (GBP) listing? Is it just typing out a post on my GBP listing? The answer is…wait for it…yes! But it is not just for the general public to see. How [...] KEEP READING

While developing an effective digital marketing plan may seem like a complex science, one of the easiest and most effective first steps you can take is to list your business on Google. Internet users utilize Google on a daily basis to search for and choose businesses that can meet their ever-changing needs for products and [...] KEEP READING

For the  Digital Conference, the Local SEO department reviewed several key aspects related to product knowledge, benefits, and industry trends that all focused on driving client success and growth. The following is an overview of the local SEO presentation:   How Has Local SEO Evolved? In the last year, Google has made many changes to its [...] KEEP READING

Google Business Profile is an incredibly valuable tool for businesses in every industry, providing an effective, easy connection to potential and existing customers using a suite with innovative features designed by Google. Today’s savvy shoppers often utilize the Internet as a primary method for making a decision about a particular business, making it critical that [...] KEEP READING

As a business owner, utilizing Google Insights is key. Now more than ever before is data key to your business success. Google has a toolkit to choose from to gain plenty of business-driving data from, Google Insights is one of those data products to get to know. And now, Google Insights has even given us [...] KEEP READING

Your consumers are on mobile. That’s just a fact. We all live and work through our mobile devices from connected tablets to smartphones to smartwatches. This is even truer when people are traveling through their day. Google Maps is one of the top apps consistently in all platform app markets. Google has figured out how to [...] KEEP READING

A franchise is a great way to get your business out there without having to get yourself out there more than you are capable. As you look at Google Business Profile (GBP), you may wonder if there’s a way to get every franchise location in the Google Local 3-pack, or in the top three results [...] KEEP READING

The internet is a magical and mysterious place. Information at your fingertips, tools and applications to make life easier, and the answer to any question you can possibly dream up. What could possibly go wrong? For business owners, the convenience of the web can sometimes be brutal as your reputation hinges on what customers have [...] KEEP READING

The many features and optimizations available for Google Business Profile may seem overwhelming; however, taking advantage of features and empowering yourself to utilize the Google Business Profile platform can be greatly beneficial to your business, boosting your Local SEO rankings. But what if multiple individuals operate practices out of your business? This is a common [...] KEEP READING

Google Reviews and Star Ratings The way users in Google search results perceive your business can make or break your SEO efforts. A site with an optimized title tag and meta description is much more likely to be clicked on; however, this can be taken a step farther to entice users better to visit your [...] KEEP READING