Category: Local SEO

A travel writer first developed the five “star” rating system in 1820, when she marked objects with one or more exclamation points “according to their merit.” Today, that same system is widely used to help consumers determine the merit of everything from restaurants to hotels, and from movies to services, which is why many businesses [...] KEEP READING

Business Owners beware. Not long after Grubhub’s web domain scandal, featured on the New Food Economy report, they again find themselves on another hot topic. This time, however, they are not alone. Yelp and Grubhub announced a long-term partnership back in mid-2017. In March of 2018, they completed their online ordering integration. This integration should [...] KEEP READING

Every single day the digital space gets more and more competitive, and the challenge to grab customers and showcase your business becomes increasingly difficult. That is why it is essential to take any action possible to gain an advantage in the marketplace. Google’s posting feature is one of those actions you should be taking. What [...] KEEP READING

New Features from Google Business Profile Follow Feature, Short names, Take Control Of Profile Images, Add a permanent logo, & Welcome Offers By: Taylor Basemore Since the debut of Google Business Profile 5 years ago, there are over 150 million businesses that take advantage of the tool. Google has released a load of updates from [...] KEEP READING

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In this day and age, customers must be able to find your business website before they can visit. Local listing management helps you drive traffic to your site by improving your rankings on the search results page, which attracts new customers. However, paid ads are expensive and organically improving your search engine placement takes time. [...] KEEP READING

What is local SEO content? Is it just a simple description I add about my business for others to read on my Google Business Profile (GBP) listing? Is it just typing out a post on my GBP listing? The answer is…wait for it…yes! But it is not just for the general public to see. How [...] KEEP READING

While developing an effective digital marketing plan may seem like a complex science, one of the easiest and most effective first steps you can take is to list your business on Google. Internet users utilize Google on a daily basis to search for and choose businesses that can meet their ever-changing needs for products and [...] KEEP READING

For the  Digital Conference, the Local SEO department reviewed several key aspects related to product knowledge, benefits, and industry trends that all focused on driving client success and growth. The following is an overview of the local SEO presentation:   How Has Local SEO Evolved? In the last year, Google has made many changes to its [...] KEEP READING

Google Business Profile is an incredibly valuable tool for businesses in every industry, providing an effective, easy connection to potential and existing customers using a suite with innovative features designed by Google. Today’s savvy shoppers often utilize the Internet as a primary method for making a decision about a particular business, making it critical that [...] KEEP READING