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Author: Kenny Stocker
Strategic Dental Marketing for Growing Your Practice
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What Does a Content Marketing Strategy Look Like For Franchises?
In today’s world, franchise content marketing is an essential component of your business. Gone are the days when the only way of advertising was to hang a sign outside of your establishment and knowing that word of mouth for exemplary service would bring in more customers. Now, businesses must use a multifaceted approach to increase […] KEEP READING
Franchise Marketing: Pros and Cons for Location-Specific Content
Franchise marketing is an ever-changing world that’s become increasingly multi-faceted in recent years, particularly due to the growing world of digital and content-based marketing. As the focus shifts from a more generalized message at the national or regional level to one that’s customized for the local markets of individual franchisees, many business owners are rethinking […] KEEP READING
What is the Best SEO URL Structure for Multi-Location Websites?
Connecting with consumers online is now more important than it has ever been before for generating traffic and interest in the average small business. Well over half of nationwide businesses’ successful marketing strategies happen online, through social media and their own professional websites. Studies show that 72 percent of consumers who complete a search for […] KEEP READING
Mistakes to Avoid in Multi-Location Citation Building
In SEO, a citation is when your business name, address and phone number (NAP) are mentioned on different websites and search directories. While it may seem like an easy task to build citations, franchise SEO can complicate the process. With multiple locations to consider, it’s often more effective when you hire someone to help you […] KEEP READING
5 Successful Facebook Tips for Franchisees
In 2016, a marketing survey found that 42 percent of professionals working with franchises believe that traditional marketing channels are no longer effective. As a result, more and more franchises have been turning to social media to attract customers and build their brand. Of all the social media platforms used for franchise marketing, Facebook remains […] KEEP READING
How To Deal With Negative Reviews for Your Franchise Location
Consumers these days are used to being able to express their opinions about a business anywhere. Websites, such as Yelp and Facebook, make it easy for people to leave reviews. Sometimes, customers will have nothing but praise to give a company. Other times, they will criticize a company in every way. Anyone involved with franchise […] KEEP READING
The Power of Customer Reviews for Franchises
For anyone in the world of franchising, there’s no doubt that having an effective local marketing strategy is critical to business success. For any company, harnessing the power of the Internet to create and optimize an online presence for their business is incredibly important, but it becomes even more crucial when you have one or […] KEEP READING
4 Brands Winning in Franchise Marketing
Franchise marketing can be a challenging task to tackle, requiring a smart approach to reach the right franchisees who will spell success for your company. Ultimately, the goal is not only to drive interest is your business, but to attract people that are a good fit for your mission, products, and brand. When you’re working […] KEEP READING