Connecting with consumers online is now more important than it has ever been before for generating traffic and interest in the average small business. Well over half of nationwide businesses’ successful marketing strategies happen online, through social media and their own professional websites. Studies show that 72 percent of consumers who complete a search for […] KEEP READING
Author: Kenny Stocker
How to Execute a Localized Digital Strategy for a National Franchise Brand
Digital is the name of the game in the world of marketing and has been for quite some time. Thanks to digital marketing techniques, even the smallest brands have been able to attract new customers, build lasting relationships, and expand their reach. This is easy enough for companies that operate on either a national or […] KEEP READING
Mistakes to Avoid in Multi-Location Citation Building
In SEO, a citation is when your business name, address and phone number (NAP) are mentioned on different websites and search directories. While it may seem like an easy task to build citations, franchise SEO can complicate the process. With multiple locations to consider, it’s often more effective when you hire someone to help you […] KEEP READING
How To Market a Franchise Using Social Media
Social media has become an integral part of everyone’s lives. In fact, 86 percent of adults in the United States aged 18 to 29 are active on social media. That is a huge demographic, and if you are invested in franchise marketing, then you need to have a presence on multiple social media platforms. Facebook, […] KEEP READING
How To Use Twitter To Market Your Franchise Online
Twitter is one of the most popular social media platforms on the planet. The application has over 326 million active users every month and over 500 million tweets are sent every day. It is a way for celebrities to stay in touch with their fans and for comedians to work on new material. However, you […] KEEP READING
How To Deal With Negative Reviews for Your Franchise Location
Consumers these days are used to being able to express their opinions about a business anywhere. Websites, such as Yelp and Facebook, make it easy for people to leave reviews. Sometimes, customers will have nothing but praise to give a company. Other times, they will criticize a company in every way. Anyone involved with franchise […] KEEP READING
The Power of Customer Reviews for Franchises
For anyone in the world of franchising, there’s no doubt that having an effective local marketing strategy is critical to business success. For any company, harnessing the power of the Internet to create and optimize an online presence for their business is incredibly important, but it becomes even more crucial when you have one or […] KEEP READING
6 Essential Elements of a Franchise Digital Marketing Strategy
As you embark on the challenging task of developing and implementing your franchise digital marketing strategy, it can be useful to visualize a traditional wooden wagon wheel. Though it may seem an unlikely comparison, a wagon wheel is strikingly similar to a successful marketing strategy in one critical way: it is comprised of a set […] KEEP READING
4 Brands Winning in Franchise Marketing
Franchise marketing can be a challenging task to tackle, requiring a smart approach to reach the right franchisees who will spell success for your company. Ultimately, the goal is not only to drive interest is your business, but to attract people that are a good fit for your mission, products, and brand. When you’re working […] KEEP READING
How to Align Social Media Marketing Efforts Across Franchises
Updated Date: May 21, 2022 Social media marketing holds an incredible amount of value for franchised businesses, presenting the opportunity to connect with customers on a growing number of unique platforms. Businesses can interact with existing and potential customers on a genuine level, build brand awareness, and drive a steady stream of business through their […] KEEP READING