This V Digital Services blog post provides five Facebook advertising tips specifically for franchise businesses, including using multiple locations on one page, creating targeted ads based on customer demographics, posting at optimal times, sharing special discounts via the Offers page, and using the Jobs section to recruit new franchise owners.
Overview
This V Digital Services blog post provides five Facebook advertising tips specifically for franchise businesses, including using multiple locations on one page, creating targeted ads based on customer demographics, posting at optimal times, sharing special discounts via the Offers page, and using the Jobs section to recruit new franchise owners.
Facebook Advertising for Franchises: 5 Successful Tips
Facebook Advertising for Franchises: 5 Successful Tips V DIGITAL SERVICES BLOG Straight From The Pros 5 Successful Facebook Tips for Franchisees Franchise Marketing Posted by Kenny Stocker On February 27, 2019 In 2016, a marketing survey found that 42 percent of professionals working with franchises believe that traditional marketing channels are no longer effective. As a result, more and more franchises have been turning to social media to attract customers and build their brand. Of all the social media platforms used for franchise marketing, Facebook remains one of the most highly recommended for B2C reach. This is because advertising for local businesses is a walk in the park, if you know how to master the many idiosyncrasies that make some users believe Facebook is far more complicated than it really is. So, here are five Facebook marketing tips for franchises that will help to set your brand apart from the competition at both the corporate and local level. 1. Use Multiple Locations Facebook encourages franchises and any other business types with multiple locations to use one Facebook page to manage all their shops. Facebook’s free tool provides businesses with the ability to manage these locations from one central dashboard while allowing some creative freedom for different locations. This helps to make it easy for customers to find your business no matter where they are. All they have to do is click the Locations option in the left-hand tab on your Facebook Business page. We highly recommend that corporate creates and manages the central Facebook business page while allowing local franchises to create some of their own content. It’s also a good idea to create a social media guide for local franchises, sharing the dos and don’ts, to ensure brand consistency. In addition to this, ensure local franchises hire professionals to manage their social media accounts. So, how do you set up multiple locations for one brand or business on Facebook? Here are some easy steps to follow. Sign into Facebook and open your Facebook business page. Click Settings in the top right-hand corner of the page. Select Locations from the menu options on the left of the page. If your main page already has an address, perhaps the address of headquarters or the original shop, you will be asked to remove it. You can then add all the individual local franchise locations. If they already have a page up and running, you can bring them into the fold. For those who do not yet have a Facebook page, simply create one from scratch for them. 2. Use Targeted Ads Before you make use of Facebook advertising for local businesses, you must first know who you’re targeting. This is often when many businesses realize they don’t know their customers as well as they originally thought. After all, the numbers don’t lie when ads fail to generate the expected rate of engagement or sale conversations. As a result, the first step of creating targeted ads is knowing your customers. How will you get to know your customers? If your Facebook page has been up and running for a while, Facebook can help with this. Simply go to the Facebook Insights page and make a note of the following demographic information. The percentage of your followers that are men and women The most common age range of most of your followers The languages your followers use, if applicable You will be able to collect similar information from Twitter and Instagram. To add to this data, create an incentive for customers to fill out surveys online, providing demographic information, such as those included in the list below. Make the surveys anonymous and reassure consumers of the anonymity and the safety of their private information. Industry in which they work Racial or ethnic background Personal or household come Family status, such as whether they are married or have children Any dietary preferences or restriction, such as gluten-free or vegan Hobbies or causes they participate in Once you have gathered this information, by paying close attention to interactions online and in person, you can begin to draft profiles of what your average customers look like. Those are the profiles you need to target your ads for when selecting demographic information. 3. Know When to Post Marketers the world over have written several posts about the best times to post on social media. Even we are probably guilty of this. However, do you know the absolute best time to post for your specific brand and its individual locations? That would be the time when your specific consumers visit your Facebook pages most. Go back to Facebook Insights and click on the Posts button. This will show you your most active days and times. When scheduling posts, choose the days and times when your followers are most active on your specific pages. No social media guide on when to post can provide better advice than the numbers you receive at the touch of a button from Facebook. Keep in mind that consumer behavior does change, so you will need to keep checking back on a regular basis. It is a good idea to check at least weekly or monthly. However, the absolute best time to check is right before you schedule your backlog of posts to cover the month. 4. Use the Offers Page to Share Special Discounts Every franchise has special deals at various times of the year. While not all individual locations will participate, it doesn’t hurt to post those deals on the central page. As long as you add a disclaimer stating that it is only available at participating locations, you should be in the clear. The best place to post special deals or discounts is on the Offer page of Facebook. You will find this on the left-hand tab of your Facebook page. If this is not visible then someone may have deleted it, but it is easy to reclaim via the following steps. Open Settings Choose Templates and tabs Select Add a Tab Scroll down to Offers and click Add Tab Voila! Now, you can share special offers that customers can redeem online or at individual franchise locations. 5. Use Jobs to Find New Franchise Owners How much a franchise grows depends on the ability to convince potential owners to open a new franchise location. How willing entrepreneurs are to take on such a task depends on how easy it is to get started. If you have partnered with a bank to provide funding for willing participants, or have other assistance programs in place, then why just use your job section to find managers and cashiers? Mingled in with all the other job offers at various locations, you should also post the occasional job offer looking for willing entrepreneurs. You will never be short of people who want to work for themselves or manage their own business. All you have to do is present the opportunity, screen for the best fit for your organization, and then guide them along the way. Need Help? V Digital Services Loves Working With Franchisees When it comes to franchise marketing, the Internet and social media are easily two of man’s greatest inventions. However, keeping up market research, data analytics, creating ad campaigns, and managing Facebook locations can become a hassle. After all, social media is a full-time job, and you already have a franchise to run. So, whether you’re looking for assistance with managing a franchise at the corporate or local level, hand over the reins to V Digital Services and watch your business grow. For more information on how we can complement your social media and overall marketing strategies, get the conversation started by contacting us today. We look forward to hearing from you! Facebook Twitter LinkedIn Print Email Kenny Stocker VP Sales & Partnership Kenny is an extraordinary man who has been in the industry for a very long time as he loves the thrill of the hunt and continues to learn new things every day in the ever-changing landscape of sales and marketing. As the VDS Vice President for Sales and Partnerships, Kenny received a Bronze Stevie in the Senior Sales Executive of the Year category, marking him as one of the nation’s highest-performing sales professionals. Judges lauded Stocker for posting impressive sales results during one of the most challenging business climates in recent history, as COVID-19 ravaged the economy and left many businesses struggling to survive. Kenny brings his multi-faceted portfolio to the VDS mission of providing small and large-sized businesses with an array of digital marketing strategies and programmatic offerings that help increase brand visibility and digital presence. Kenny has a successful track record of recruiting, mentoring, building culture, and inspiring account management, creative, and sales teams to collaborate effectively and accomplish great things with integrity. Plus, he has additional experience in the global Startup community, resulting in an uncommon talent for connecting with entrepreneurs, business owners, and senior decision-makers. Kenny’s gift for generating leads, penetrating new markets, and delivering ROI for clients has been key to his superior performance, and his infectious personality and relentless energy dovetail perfectly with VDS’s foundational commitment to a customer-centric approach. Not to mention, Kenny Stocker was honored in the 15th Annual Sales and Customer Service Stevie Awards for Senior Sales Executive of the Year! [VDS's Kenny Stocker Honored in the National Stevie Awards] A perfect reflection of his superior performance, leadership, and relentless commitment to client success. Connect on LinkedIn 1 comment I am Franchising my business and I need help finding franchisees on social media Comments are closed. Get To Know Us Your full-service digital marketing agency and trusted Google Premier Partner Get Started 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
How can franchises manage multiple locations on Facebook?
Facebook allows franchises to use one Facebook Business page to manage all locations from a central dashboard. Corporate should create and manage the central page while allowing local franchises to create their own content. To set up multiple locations, sign into Facebook Business, click Settings, select Locations from the left menu, and add individual franchise location addresses.
How should franchises determine who to target with their ads?
Franchises should first understand their customer demographics by checking Facebook Insights to see the percentage of male/female followers, age ranges, and languages used. They can also create surveys asking about industry, ethnic background, family status, dietary preferences, and hobbies. This data helps create customer profiles to target with ads.
When is the best time to post on Facebook for franchises?
The best time to post is when your specific followers are most active on your pages. Check Facebook Insights and click the Posts button to see your most active days and times. Consumer behavior changes, so check back weekly or monthly, and especially before scheduling monthly post backlogs.
How can franchises share special deals on Facebook?
Special discounts should be posted on the Offers page, which can be found in the left-hand tab of the Facebook page. If it is not visible, it can be reclaimed by going to Settings, selecting Templates and tabs, clicking Add a Tab, scrolling to Offers, and clicking Add Tab.
How can franchises use Facebook to recruit new franchise owners?
Franchises can post job offers in their Jobs section looking for willing entrepreneurs to open new locations. By mingling these franchise owner opportunities with regular job postings for managers and cashiers, franchises can attract people interested in owning or managing their own business.
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