The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) marks a significant evolution in how web metrics are collected and analyzed. With GA4 becoming the default for Google Analytics users, understanding its advantages over UA is crucial for businesses looking to leverage data for strategic insights. Explain why GA4 is superior and what […] KEEP READING
Author: Jamie Forland
Microsoft’s New Analytics Dashboard: What You Should Know
Microsoft has taken a giant leap forward with its latest offering – a cutting-edge Analytics Dashboard that promises to revolutionize the way organizations harness data for growth and strategic decision-making. This powerful tool brings together a host of exciting features and capabilities that could redefine the way businesses operate in the digital age. Microsoft’s new […] KEEP READING
What is new and better about Google Analytics 4
For digital marketers and businesses, the constant evolution of modern-day consumer behavior, privacy policies, and technological innovation demands a new kind of comprehensive, forward-thinking solution. Enter Google Analytics 4 (GA4), the revolutionary analytics tool designed to address these challenges, empowering businesses with granular insights to improve their digital marketing strategies. As we transition from the […] KEEP READING
Google Analytics GA4 Guide: Important Features You Need to Know
Navigating the vast sea of digital data just got easier, thanks to Google Analytics 4 (GA4). This cutting-edge analytics tool promises to elevate your data analysis to new heights, and we’re here to guide you through it. In this comprehensive GA4 guide, we’ll highlight some advanced features, draw a line of comparison between GA4 and […] KEEP READING
What is Call Tracking?
Call tracking will be your new best friend when it comes to genuinely measuring the success of your marketing efforts. It is not what some people think of as an app you put on your child’s phone to track their calls, but it is instead a different type of technology that we use to help […] KEEP READING
Intro to Google Analytics 4
Google Analytics 4 (GA4) is a next-generation web analytics tool that helps you understand what users are doing on your website. You can see trends in user behavior, including how many visitors come to your site, how long they stay there, and how often they return. You can also see how they interact with different […] KEEP READING