While circumstances may have us working from home and the holidays may have us up in spirits, what other way to pass the time or keep spirits up than with a read about Google Business Profile (formally Google Business Profile) Attributes and a hot cup of tea. Excellent. I hope you’re ready. Google Business Profile […] KEEP READING
Author: Chris Lively
New Trends in Local SEO for 2023
Search engine optimization (SEO) is a constantly evolving, dynamic field, keeping brands and businesses on their toes – that is, if they want to maintain their rankings. In the past, local businesses could get by without keeping up with the latest trends in SEO for local search. But with the increasing presence of businesses online, […] KEEP READING
How to Acquire Local Search Citations to Improve Your Business SEO
Citations & Directories? What are these, how do you acquire them, and what is their value? You already know that local SEO is a central factor in the success of your digital marketing strategy and that when you’re learning how to improve local search rankings, there are a few different things you can try. One […] KEEP READING
How Google Maps Explore Feature Can Benefit Your Business
Google Maps is the world leader for online maps, being used by millions of individuals on a daily basis to help them get where they need and desire to go. In the past year, Google has really put a high emphasis on new end-user engagement features within the maps platform. These new features continue to […] KEEP READING
Why Google is Being Called the New “Homepage” for Local Businesses
The Internet is sometimes seen as a democratizing force. All you need is an Internet connection and a URL, and you can access almost any website or webpage without issue. Because of its equalizing nature, the Internet has also been a boon for small businesses. Before the rise of the web, small businesses looking to grow had […] KEEP READING
Google Review Management Concepts – Using Google Business Profiles to Your Advantage
The Importance of Google Reviews Most business owners today don’t share the same opinion about their reviews. Some simply take reviews with a grain of salt, some don’t worry or care about reviews at all, and some treat reviews as life or death for their business. The truth is, reviews are the one true insight […] KEEP READING
Google Reviews and How to Remove Them
Google reviews are a valuable asset for an SMB (SMB is an abbreviation for small and medium-sized businesses) in an ever-evolving online world. Reviews are a window into real-world customers’ views and opinions of services and products. They are an integral part of online shopping but also essential for local businesses. More and more users […] KEEP READING
Why Keeping Google Business Profile Services During COVID-19 is Important for the Future of Your Business.
Google Business Profile Services – Important for the Future of Your Business. Due to the COVID-19 crisis businesses are closed down temporarily, offering limited services such as takeout, curbside pickup, and delivery, or are pivoting quickly to offer solutions/services they may have never offered before. Some businesses are listed as essential and have no choice […] KEEP READING
Manage your Google Business Profile for Multi-location Listings
Google has made a series of distinctions regarding what is termed as “Chain Listings” or “multi-location” Listings otherwise known as Franchises. Think big franchises like Starbucks, Taco Bells, or just about any other brand with 10 or more locations. Chain Listings are listings that have been verified together as part of one brand account and […] KEEP READING
Essential SEO Components of a Search Engine-Friendly Franchise Location Page
Essential Components of a Search Engine-Friendly Franchise Location Page Search engine optimization has its own unique issues and challenges for franchise businesses. Not only are you part of a chain competing for traffic regionally or nationally, but you are also competing locally with other franchisees. Making franchise SEO an essential part of your marketing strategy […] KEEP READING