How Do People Search for Local Businesses?

Local business searches are just one of the many factors that can contribute to your marketing success, driving valuable traffic, and building your brand. And while there’s no doubt that you’re already well-aware of the importance of local search traffic, getting your business in front of the right people, at the right time, is no small task.

Fine Tuning Search Results for Your Local SEO

Now that you’ve claimed and verified your Google My Business listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that […] KEEP READING

How to Update Your Google My Business Listings During the Coronavirus Pandemic

In an effort to mitigate negative consequences for business owners that have needed to shift their priorities due to COVID-19, Google has temporarily limited Google My Business functionality. Though these changes were implemented to help, they may cause some confusion and difficulty in managing Google listings for already over-encumbered business owners. Currently, customers cannot leave […] KEEP READING

Why Keeping Google My Business Services During COVID-19 is Important for the Future of Your Business.

Why Keeping Google My Business Services During Pandemics Like COVID-19 or Other National Issues is Important for the Future of Your Business Due to the COVID-19 crisis businesses are closed down temporarily, offering limited services such as takeout, curbside pickup, and delivery, or are pivoting quickly to offer solutions/services they may have never offered before. […] KEEP READING

Google Maps Turns 15

Last month, Google Maps established 15 years of service, marking a milestone in the platform’s history. So to celebrate, Google has released additional features for the Google Maps App, available on Android and iOS. These features include:     Explore – A local search map with additional listings featured, including hotels, upcoming events, as well […] KEEP READING

Google My Business Posts: Related to your search & new features

Google has presented a new round of updates for the Google My Business posts feature, including a carousel for multiple images and videos as well as a new feature for Product Posts. These are new and exciting features that are sure to drive actions on the Google My Business platform, as the ability to influence […] KEEP READING

Major SEO Updates We’ve Seen Impact Local Businesses into 2020

Major Local SEO Updates We’ve Seen Impact Local Businesses    In the world of online business, staying competitive requires that you keep up with the latest SEO updates and trends. The digital marketing landscape is always changing, and throughout 2019 is proof of that. During this period, there have been major changes impacting local businesses. […] KEEP READING

Essential Components of a Search Engine-Friendly Franchise Location Page

Essential Components of a Search Engine-Friendly Franchise Location Page   Search engine optimization has its own unique issues and challenges for franchise businesses. Not only are you part of a chain competing for traffic regionally or nationally, but you are also competing locally with other franchisees. Making franchise SEO an essential part of your marketing […] KEEP READING

Products feature of Google My Business | When, why & how to use it

Google My Business has added to the growing online tool bag of business owners by adding a Products feature to the platform. Businesses’ who want to showcase their products without having to navigate to a website can build out the product menu with images, content and much more. This menu is located on the knowledge […] KEEP READING

Google My Business now limits service area zips to 20 max

As many of us know, a lot of businesses don’t simply operate out of one specific location. Some provide services at multiple locations such as AC service providers, plumbers, lawyers, etc. Other businesses might provide services in and outside of their main location such as restaurants that carter, pizza delivery, mobile medical services and so […] KEEP READING